Warby Parker — Design System
The full decoded design system for Warby Parker: color roles, type scale, spacing, radii and paste-ready DESIGN.md / Tailwind / CSS exports.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/warby-parker.
Tokens
Warby Parker's decoded design system: background #FFFFFF, text #0A0A0B, accent #072369, link #072369, primary #1050D0; type scale h1 55px / h2 55px / body 16px; 8px spacing base; 12px base radius. The single interactive/action color is #072369 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FFFFFF |
| surface | #F0F0F0 |
| border | #DADADA |
| text | #0A0A0B |
| text_muted | #676767 |
| primary | #1050D0 |
| accent | #072369 |
| link | #072369 |
| secondary | #021A57 |
| button_bg | #072369 |
| button_text | #FFFFFF |
Using these colors
- Action color
#072369— the single interactive color; only on things you click or must notice, never large fills. accent,link,button_bgare all#072369— one role, not several (the action color).- accent
#072369— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - primary
#1050D0— a brand color — but the call-to-action uses #072369, not this. - secondary
#021A57— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- h1: 55px
- h2: 55px
- body: 16px
Spacing
- base unit: 8px
- scale: 4px, 8px, 12px, 16px, 24px, 32px, 48px, 64px
Radii
- base: 12px
- button: 100px
Per-section tokens (17)
- Hero
- Gallery / Showcase
- Gallery / Showcase
- Gallery / Showcase
- CTA / Sign-up
- Feature
- Feature
- Feature
- Testimonial / Social Proof
- Feature
- Gallery / Showcase
- Gallery / Showcase
- Feature
- Feature
- Feature
- Feature
- Footer
Export: DESIGN.md
# Warby Parker — Design System > light, modern, medium, custom ## Colors | Role | Value | |------|-------| | bg | `#FFFFFF` | | surface | `#F0F0F0` | | border | `#DADADA` | | text | `#0A0A0B` | | text_muted | `#676767` | | primary | `#1050D0` | | accent | `#072369` | | link | `#072369` | | secondary | `#021A57` | | button_bg | `#072369` | | button_text | `#FFFFFF` | **Using these colors** - **Action color** `#072369` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds. - `accent`, `link`, `button_bg` are all `#072369` — one role, not several (your action color). - **accent** `#072369` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - **primary** `#1050D0` — a brand color — but the call-to-action uses #072369, not this. - **secondary** `#021A57` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. ## Typography - h1: 55px - h2: 55px - body: 16px ## Spacing - base unit: 8px - scale: 4px, 8px, 12px, 16px, 24px, 32px, 48px, 64px ## Radius - base: 12px - button: 100px ## Primary button - bg `#072369` · text `#FFFFFF` · radius 100px ## How to apply Paste the Tailwind `@theme` (or CSS variables) as your base, then build each section to its spec — verify every color, radius, and font against these tokens.
Export: Tailwind v4 (@theme)
@theme {
/* action color #072369 — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #FFFFFF;
--color-surface: #F0F0F0;
--color-border: #DADADA;
--color-text: #0A0A0B;
--color-text-muted: #676767;
--color-primary: #1050D0; /* a brand color — but the call-to-action uses #072369, not this. */
--color-accent: #072369; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--color-link: #072369; /* inline text links — shares the action color. */
--color-secondary: #021A57; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--color-button-bg: #072369; /* primary-button fill — the main call-to-action color. */
--color-button-text: #FFFFFF;
--text-h1: 55px;
--text-h2: 55px;
--text-body: 16px;
--radius-base: 12px;
--radius-button: 100px;
--spacing-1: 4px;
--spacing-2: 8px;
--spacing-3: 12px;
--spacing-4: 16px;
--spacing-5: 24px;
--spacing-6: 32px;
--spacing-7: 48px;
--spacing-8: 64px;
}Export: CSS variables
:root {
/* action color #072369 — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #FFFFFF;
--surface: #F0F0F0;
--border: #DADADA;
--text: #0A0A0B;
--text-muted: #676767;
--primary: #1050D0; /* a brand color — but the call-to-action uses #072369, not this. */
--accent: #072369; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--link: #072369; /* inline text links — shares the action color. */
--secondary: #021A57; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--button-bg: #072369; /* primary-button fill — the main call-to-action color. */
--button-text: #FFFFFF;
--radius: 12px;
--radius-button: 100px;
}