MozaikaDesign system

Warby Parker — Design System

light · modern · medium · custom · confidence 92% · deep decode

The full decoded design system for Warby Parker: color roles, type scale, spacing, radii and paste-ready DESIGN.md / Tailwind / CSS exports.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/warby-parker.

Tokens

Warby Parker's decoded design system: background #FFFFFF, text #0A0A0B, accent #072369, link #072369, primary #1050D0; type scale h1 55px / h2 55px / body 16px; 8px spacing base; 12px base radius. The single interactive/action color is #072369 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

RoleValue
bg#FFFFFF
surface#F0F0F0
border#DADADA
text#0A0A0B
text_muted#676767
primary#1050D0
accent#072369
link#072369
secondary#021A57
button_bg#072369
button_text#FFFFFF

Using these colors

Typography

Spacing

Radii

Shadows (elevation)

Motion

Micro-interactions run at 200ms (dominant) with cubic-bezier(0.25, 0, 0.35, 0.95).

Native design tokens

TokenValue
--wp-color-core-blues-blueprint#1050d0
--wp-color-core-blues-dark-blueprint#1144a9
--wp-color-core-blues-faded-blueprint#8aa9e8
--wp-color-core-blues-ink#072369
--wp-color-core-blues-jet-ink#021a57
--wp-color-core-blues-ink-wash#8593b5
--wp-color-core-blues-warby#00a2e1
--wp-color-core-blues-light-warby#caeaf5
--wp-color-grayscale-black#000
--wp-color-grayscale-cosmos#121212

…and 110 more measured on the page.

Button states (measured)

Layout (measured)

Motion choreography (measured)

Load order: div.top-nav-module-scss-modudiv.top-nav-module-scss-modusvgdiv.ketch-fixed

Responsive (measured)

Per-section tokens (17)

Export: DESIGN.md

# Warby Parker — Design System

> light, modern, medium, custom — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#FFFFFF` |
| surface | `#F0F0F0` |
| border | `#DADADA` |
| text | `#0A0A0B` |
| text_muted | `#676767` |
| primary | `#1050D0` |
| accent | `#072369` |
| link | `#072369` |
| secondary | `#021A57` |
| button_bg | `#072369` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#072369` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `link`, `button_bg` are all `#072369` — one role, not several (your action color).
- **accent** `#072369` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **primary** `#1050D0` — a brand color — but the call-to-action uses #072369, not this.
- **secondary** `#021A57` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#FFFFFF` 40.4% · `#E2E1E1` 39.1% · `#342745` 13.3% · `#B6B1B3` 7.1%

## Typography


| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 70px / 400 · lh 76px · tracking -0.7px |
| h2 | 55px / 400 · lh 61px · tracking -0.55px |
| h3 | 40px / 400 · lh 46px · tracking -0.4px |
| body | 16px / 600 · lh 22px · tracking 0.32px |
| small | 14px / 500 · lh 24px · tracking 0.28px |

- Weight ladder: 400 · 500 · 600 · 700 — use these exact measured weights, not the 400/600 defaults.

## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 4px, 8px, 12px, 13px, 16px, 20px, 24px, 32px, 42px, 48px — snap all gaps/padding to these
- section rhythm: 48px top/bottom padding per section (measured)

## Radius
- base: 12px
- button: 100px
- card: 50px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#1050D0` / `#FFFFFF` | none | 100px | 13px 24px 13px 24px | 400 16px | none |
| secondary | `#072369` / `#FFFFFF` | none | 100px | 13px 24px 13px 24px | 400 16px | none |

**States (measured, not guessed)**

- primary hover: background `#1144A9`
- primary focus: box-shadow `rgb(255, 255, 255) 0px 0px 0px 2px, rgb(17, 68, 169) 0px 0px 0px 4px` · background `#1144A9`
- secondary hover: background `#021A57`
- transition: `all 0.2s cubic-bezier(0.25, 0, 0.35, 0.95)`

## Shadows (elevation)
- subtle: `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px`
- card: `rgba(0, 0, 0, 0.02) 0px 4px 12px 0px, rgba(0, 0, 0, 0.04) 0px 1px 4px 0px`
- overlay: `rgba(18, 18, 18, 0.12) 0px 8px 12px 0px, rgba(18, 18, 18, 0.12) 0px 1px 4px 0px`

## Motion
- durations: 200ms (dominant) · 350ms · 150ms
- easings: `cubic-bezier(0.25, 0, 0.35, 0.95)` (dominant) · `cubic-bezier(0.25, 0.85, 0.35, 1)`
- animated properties: opacity, box-shadow, color, transform

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--wp-color-core-blues-blueprint` | `#1050d0` |
| `--wp-color-core-blues-dark-blueprint` | `#1144a9` |
| `--wp-color-core-blues-faded-blueprint` | `#8aa9e8` |
| `--wp-color-core-blues-ink` | `#072369` |
| `--wp-color-core-blues-jet-ink` | `#021a57` |
| `--wp-color-core-blues-ink-wash` | `#8593b5` |
| `--wp-color-core-blues-warby` | `#00a2e1` |
| `--wp-color-core-blues-light-warby` | `#caeaf5` |
| `--wp-color-grayscale-black` | `#000` |
| `--wp-color-grayscale-cosmos` | `#121212` |
| `--wp-color-grayscale-slate` | `#3a434c` |
| `--wp-color-grayscale-graphite` | `#72777c` |

_…and 108 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 930px
- nav: 0px

## Motion choreography (measured)
Load order: `div.top-nav-module-scss-modu` @0ms → `div.top-nav-module-scss-modu` @0ms → `svg` @759ms → `div.ketch-fixed` @2768ms
- `div.ketch-fixed` — transform translateY(900px)→translateY(0px) — 400ms ease

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- link: #1050D0 · underline
- disabled: bg rgba(0, 0, 0, 0) · text #121212

## Responsive (measured)
- breakpoints: 330px · 425px · 500px · 768px · 900px · 984px
- mobile (390px): hero 32px · body 16px · nav: inline

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/warby-parker

Export: Tailwind v4 (@theme)

@theme {
  /* action color #072369 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FFFFFF;
  --color-surface: #F0F0F0;
  --color-border: #DADADA;
  --color-text: #0A0A0B;
  --color-text-muted: #676767;
  --color-primary: #1050D0;  /* a brand color — but the call-to-action uses #072369, not this. */
  --color-accent: #072369;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --color-link: #072369;  /* inline text links — shares the action color. */
  --color-secondary: #021A57;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #072369;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #FFFFFF;
  /* measured weights: 400, 500, 600, 700 — use these, not 400/600 */
  --text-hero: 70px; --font-weight-hero: 400; --leading-hero: 76px; --tracking-hero: -0.7px;
  --text-h2: 55px; --font-weight-h2: 400; --leading-h2: 61px; --tracking-h2: -0.55px;
  --text-h3: 40px; --font-weight-h3: 400; --leading-h3: 46px; --tracking-h3: -0.4px;
  --text-body: 16px; --font-weight-body: 600; --leading-body: 22px; --tracking-body: 0.32px;
  --text-small: 14px; --font-weight-small: 500; --leading-small: 24px; --tracking-small: 0.28px;
  --radius-base: 12px;
  --radius-button: 100px;
  --radius-card: 50px;
  --shadow-card: rgba(0, 0, 0, 0.02) 0px 4px 12px 0px, rgba(0, 0, 0, 0.04) 0px 1px 4px 0px;
  --shadow-overlay: rgba(18, 18, 18, 0.12) 0px 8px 12px 0px, rgba(18, 18, 18, 0.12) 0px 1px 4px 0px;
  --shadow-subtle: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px;
  --color-btn-hover: #1144A9;  /* measured primary hover fill */
  --shadow-focus: rgb(255, 255, 255) 0px 0px 0px 2px, rgb(17, 68, 169) 0px 0px 0px 4px;  /* measured focus ring */
  --ease-brand: cubic-bezier(0.25, 0, 0.35, 0.95);
  --duration-fast: 150ms;  /* use: duration-[var(--duration-fast)] */
  --duration-base: 200ms;
  --duration-slow: 350ms;
  --section-y: 48px;  /* per-section vertical padding (measured) */
  --spacing: 8px;  /* measured base — drives the p-*/gap-* scale. steps seen on the page: 4, 8, 12, 13, 16, 20, 24, 32, 42, 48px */
}

Export: CSS variables

:root {
  /* action color #072369 — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FFFFFF;
  --surface: #F0F0F0;
  --border: #DADADA;
  --text: #0A0A0B;
  --text-muted: #676767;
  --primary: #1050D0;  /* a brand color — but the call-to-action uses #072369, not this. */
  --accent: #072369;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --link: #072369;  /* inline text links — shares the action color. */
  --secondary: #021A57;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #072369;  /* primary-button fill — the main call-to-action color. */
  --button-text: #FFFFFF;
  --text-hero: 70px; --weight-hero: 400; --leading-hero: 76px; --tracking-hero: -0.7px;
  --text-h2: 55px; --weight-h2: 400; --leading-h2: 61px; --tracking-h2: -0.55px;
  --text-h3: 40px; --weight-h3: 400; --leading-h3: 46px; --tracking-h3: -0.4px;
  --text-body: 16px; --weight-body: 600; --leading-body: 22px; --tracking-body: 0.32px;
  --text-small: 14px; --weight-small: 500; --leading-small: 24px; --tracking-small: 0.28px;
  --radius: 12px;
  --radius-button: 100px;
  --radius-card: 50px;
  --shadow-card: rgba(0, 0, 0, 0.02) 0px 4px 12px 0px, rgba(0, 0, 0, 0.04) 0px 1px 4px 0px;
  --shadow-overlay: rgba(18, 18, 18, 0.12) 0px 8px 12px 0px, rgba(18, 18, 18, 0.12) 0px 1px 4px 0px;
  --shadow-subtle: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px;
  --btn-bg-hover: #1144A9;
  --focus-ring: rgb(255, 255, 255) 0px 0px 0px 2px, rgb(17, 68, 169) 0px 0px 0px 4px;
  --ease: cubic-bezier(0.25, 0, 0.35, 0.95);
  --duration-fast: 150ms;
  --duration-base: 200ms;
  --duration-slow: 350ms;
  --section-y: 48px;
}

/* their own tokens, verbatim from the site's :root */
:root {
  --wp-color-core-blues-blueprint: #1050d0;
  --wp-color-core-blues-dark-blueprint: #1144a9;
  --wp-color-core-blues-faded-blueprint: #8aa9e8;
  --wp-color-core-blues-ink: #072369;
  --wp-color-core-blues-jet-ink: #021a57;
  --wp-color-core-blues-ink-wash: #8593b5;
  --wp-color-core-blues-warby: #00a2e1;
  --wp-color-core-blues-light-warby: #caeaf5;
  --wp-color-grayscale-black: #000;
  --wp-color-grayscale-cosmos: #121212;
  --wp-color-grayscale-slate: #3a434c;
  --wp-color-grayscale-graphite: #72777c;
}