Warby Parker — Design System
The full decoded design system for Warby Parker: color roles, type scale, spacing, radii and paste-ready DESIGN.md / Tailwind / CSS exports.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/warby-parker.
Tokens
Warby Parker's decoded design system: background #FFFFFF, text #0A0A0B, accent #072369, link #072369, primary #1050D0; type scale h1 55px / h2 55px / body 16px; 8px spacing base; 12px base radius. The single interactive/action color is #072369 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FFFFFF |
| surface | #F0F0F0 |
| border | #DADADA |
| text | #0A0A0B |
| text_muted | #676767 |
| primary | #1050D0 |
| accent | #072369 |
| link | #072369 |
| secondary | #021A57 |
| button_bg | #072369 |
| button_text | #FFFFFF |
Using these colors
- Action color
#072369— the single interactive color; only on things you click or must notice, never large fills. accent,link,button_bgare all#072369— one role, not several (the action color).- accent
#072369— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - primary
#1050D0— a brand color — but the call-to-action uses #072369, not this. - secondary
#021A57— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- h1: 55px
- h2: 55px
- body: 16px
Spacing
- base unit: 8px
- scale: 4px, 8px, 12px, 13px, 16px, 20px, 24px, 32px, 42px, 48px
Radii
- base: 12px
- button: 100px
Shadows (elevation)
- subtle:
rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px - card:
rgba(0, 0, 0, 0.02) 0px 4px 12px 0px, rgba(0, 0, 0, 0.04) 0px 1px 4px 0px - overlay:
rgba(18, 18, 18, 0.12) 0px 8px 12px 0px, rgba(18, 18, 18, 0.12) 0px 1px 4px 0px
Motion
Micro-interactions run at 200ms (dominant) with cubic-bezier(0.25, 0, 0.35, 0.95).
- durations: 200ms · 350ms · 150ms
- easings:
cubic-bezier(0.25, 0, 0.35, 0.95)·cubic-bezier(0.25, 0.85, 0.35, 1) - animated properties: opacity, box-shadow, color, transform
Native design tokens
| Token | Value |
|---|---|
--wp-color-core-blues-blueprint | #1050d0 |
--wp-color-core-blues-dark-blueprint | #1144a9 |
--wp-color-core-blues-faded-blueprint | #8aa9e8 |
--wp-color-core-blues-ink | #072369 |
--wp-color-core-blues-jet-ink | #021a57 |
--wp-color-core-blues-ink-wash | #8593b5 |
--wp-color-core-blues-warby | #00a2e1 |
--wp-color-core-blues-light-warby | #caeaf5 |
--wp-color-grayscale-black | #000 |
--wp-color-grayscale-cosmos | #121212 |
…and 110 more measured on the page.
Button states (measured)
- primary hover: background
#1144A9 - primary focus: box-shadow
rgb(255, 255, 255) 0px 0px 0px 2px, rgb(17, 68, 169) 0px 0px 0px 4px· background#1144A9
Layout (measured)
- container max-width:
930px
Motion choreography (measured)
Load order: div.top-nav-module-scss-modu → div.top-nav-module-scss-modu → svg → div.ketch-fixed
Responsive (measured)
- breakpoints: 330px · 425px · 500px · 768px · 900px · 984px
- mobile (390px): hero 32px · nav inline
Per-section tokens (17)
- Hero — light · bg #F1F0F1 · text #344054 · 1 col · left
- Gallery / Showcase — light · bg #FFFFFF · text #07201A · 1 col · left
- Gallery / Showcase — light · bg #FDFBF9 · text #9E988F · 3 col · split
- Gallery / Showcase — light · bg #FFFFFF · text #162041 · 1 col · left
- CTA / Sign-up — dark · bg #021A56 · text #FFFFFF · 1 col · left
- Feature — light · bg #FFFFFF · text #071B51 · 1 col · left
- Feature — light · bg #FFFFFF · text #5D3A38 · 1 col · left
- Feature — light · bg #C0D3DA · text #0C1122 · 1 col · left
- Testimonial / Social Proof — light · bg #FFFFFF · text #7C766D · 1 col · left
- Feature — light · bg #B6D2DB · text #35272D · 1 col · left
- Gallery / Showcase — light · bg #FDFBF9 · text #B5B1AE · 3 col · split
- Gallery / Showcase — light · bg #FFFFFF · text #483530 · 1 col · left
- Feature — light · bg #FAF8F4 · text #554D4C · 1 col · left
- Feature — light · bg #FDFBF9 · text #4F699C · 1 col · left
- Feature — light · bg #FFFFFF · text #112347 · 1 col · left
- Feature — dark · bg #0F2245 · text #FFFFFF · 1 col · left
- Footer — light · bg #FFFFFF · text #213857 · 1 col · left
Export: DESIGN.md
# Warby Parker — Design System > light, modern, medium, custom — deep decode (measured live) ## Colors | Role | Value | |------|-------| | bg | `#FFFFFF` | | surface | `#F0F0F0` | | border | `#DADADA` | | text | `#0A0A0B` | | text_muted | `#676767` | | primary | `#1050D0` | | accent | `#072369` | | link | `#072369` | | secondary | `#021A57` | | button_bg | `#072369` | | button_text | `#FFFFFF` | **Using these colors** - **Action color** `#072369` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds. - `accent`, `link`, `button_bg` are all `#072369` — one role, not several (your action color). - **accent** `#072369` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - **primary** `#1050D0` — a brand color — but the call-to-action uses #072369, not this. - **secondary** `#021A57` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. - **Page coverage** (full-page screenshot pixels): `#FFFFFF` 40.4% · `#E2E1E1` 39.1% · `#342745` 13.3% · `#B6B1B3` 7.1% ## Typography | Role | Size / weight · line-height · tracking | |------|------------------------------------------| | hero | 70px / 400 · lh 76px · tracking -0.7px | | h2 | 55px / 400 · lh 61px · tracking -0.55px | | h3 | 40px / 400 · lh 46px · tracking -0.4px | | body | 16px / 600 · lh 22px · tracking 0.32px | | small | 14px / 500 · lh 24px · tracking 0.28px | - Weight ladder: 400 · 500 · 600 · 700 — use these exact measured weights, not the 400/600 defaults. ## Spacing - base unit: 8px (inferred from the measured scale) - measured scale: 4px, 8px, 12px, 13px, 16px, 20px, 24px, 32px, 42px, 48px — snap all gaps/padding to these - section rhythm: 48px top/bottom padding per section (measured) ## Radius - base: 12px - button: 100px - card: 50px ## Buttons | Button | Fill / text | Border | Radius | Padding | Font | Shadow | |--------|-------------|--------|--------|---------|------|--------| | primary | `#1050D0` / `#FFFFFF` | none | 100px | 13px 24px 13px 24px | 400 16px | none | | secondary | `#072369` / `#FFFFFF` | none | 100px | 13px 24px 13px 24px | 400 16px | none | **States (measured, not guessed)** - primary hover: background `#1144A9` - primary focus: box-shadow `rgb(255, 255, 255) 0px 0px 0px 2px, rgb(17, 68, 169) 0px 0px 0px 4px` · background `#1144A9` - secondary hover: background `#021A57` - transition: `all 0.2s cubic-bezier(0.25, 0, 0.35, 0.95)` ## Shadows (elevation) - subtle: `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px` - card: `rgba(0, 0, 0, 0.02) 0px 4px 12px 0px, rgba(0, 0, 0, 0.04) 0px 1px 4px 0px` - overlay: `rgba(18, 18, 18, 0.12) 0px 8px 12px 0px, rgba(18, 18, 18, 0.12) 0px 1px 4px 0px` ## Motion - durations: 200ms (dominant) · 350ms · 150ms - easings: `cubic-bezier(0.25, 0, 0.35, 0.95)` (dominant) · `cubic-bezier(0.25, 0.85, 0.35, 1)` - animated properties: opacity, box-shadow, color, transform Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion. ## Their own tokens (verbatim from :root) | Token | Value | |-------|-------| | `--wp-color-core-blues-blueprint` | `#1050d0` | | `--wp-color-core-blues-dark-blueprint` | `#1144a9` | | `--wp-color-core-blues-faded-blueprint` | `#8aa9e8` | | `--wp-color-core-blues-ink` | `#072369` | | `--wp-color-core-blues-jet-ink` | `#021a57` | | `--wp-color-core-blues-ink-wash` | `#8593b5` | | `--wp-color-core-blues-warby` | `#00a2e1` | | `--wp-color-core-blues-light-warby` | `#caeaf5` | | `--wp-color-grayscale-black` | `#000` | | `--wp-color-grayscale-cosmos` | `#121212` | | `--wp-color-grayscale-slate` | `#3a434c` | | `--wp-color-grayscale-graphite` | `#72777c` | _…and 108 more measured on the page._ Prefer these names when extending their system — it's the brand's actual vocabulary. ## Layout (measured) - container max 930px - nav: 0px ## Motion choreography (measured) Load order: `div.top-nav-module-scss-modu` @0ms → `div.top-nav-module-scss-modu` @0ms → `svg` @759ms → `div.ketch-fixed` @2768ms - `div.ketch-fixed` — transform translateY(900px)→translateY(0px) — 400ms ease Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography. ## Components (measured) - link: #1050D0 · underline - disabled: bg rgba(0, 0, 0, 0) · text #121212 ## Responsive (measured) - breakpoints: 330px · 425px · 500px · 768px · 900px · 984px - mobile (390px): hero 32px · body 16px · nav: inline ## How to apply Paste the Tailwind `@theme` (or CSS variables) as your base, then build each section to its spec — verify every color, radius, and font against these tokens. Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them. --- > **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/warby-parker
Export: Tailwind v4 (@theme)
@theme {
/* action color #072369 — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #FFFFFF;
--color-surface: #F0F0F0;
--color-border: #DADADA;
--color-text: #0A0A0B;
--color-text-muted: #676767;
--color-primary: #1050D0; /* a brand color — but the call-to-action uses #072369, not this. */
--color-accent: #072369; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--color-link: #072369; /* inline text links — shares the action color. */
--color-secondary: #021A57; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--color-button-bg: #072369; /* primary-button fill — the main call-to-action color. */
--color-button-text: #FFFFFF;
/* measured weights: 400, 500, 600, 700 — use these, not 400/600 */
--text-hero: 70px; --font-weight-hero: 400; --leading-hero: 76px; --tracking-hero: -0.7px;
--text-h2: 55px; --font-weight-h2: 400; --leading-h2: 61px; --tracking-h2: -0.55px;
--text-h3: 40px; --font-weight-h3: 400; --leading-h3: 46px; --tracking-h3: -0.4px;
--text-body: 16px; --font-weight-body: 600; --leading-body: 22px; --tracking-body: 0.32px;
--text-small: 14px; --font-weight-small: 500; --leading-small: 24px; --tracking-small: 0.28px;
--radius-base: 12px;
--radius-button: 100px;
--radius-card: 50px;
--shadow-card: rgba(0, 0, 0, 0.02) 0px 4px 12px 0px, rgba(0, 0, 0, 0.04) 0px 1px 4px 0px;
--shadow-overlay: rgba(18, 18, 18, 0.12) 0px 8px 12px 0px, rgba(18, 18, 18, 0.12) 0px 1px 4px 0px;
--shadow-subtle: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px;
--color-btn-hover: #1144A9; /* measured primary hover fill */
--shadow-focus: rgb(255, 255, 255) 0px 0px 0px 2px, rgb(17, 68, 169) 0px 0px 0px 4px; /* measured focus ring */
--ease-brand: cubic-bezier(0.25, 0, 0.35, 0.95);
--duration-fast: 150ms; /* use: duration-[var(--duration-fast)] */
--duration-base: 200ms;
--duration-slow: 350ms;
--section-y: 48px; /* per-section vertical padding (measured) */
--spacing: 8px; /* measured base — drives the p-*/gap-* scale. steps seen on the page: 4, 8, 12, 13, 16, 20, 24, 32, 42, 48px */
}Export: CSS variables
:root {
/* action color #072369 — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #FFFFFF;
--surface: #F0F0F0;
--border: #DADADA;
--text: #0A0A0B;
--text-muted: #676767;
--primary: #1050D0; /* a brand color — but the call-to-action uses #072369, not this. */
--accent: #072369; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--link: #072369; /* inline text links — shares the action color. */
--secondary: #021A57; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--button-bg: #072369; /* primary-button fill — the main call-to-action color. */
--button-text: #FFFFFF;
--text-hero: 70px; --weight-hero: 400; --leading-hero: 76px; --tracking-hero: -0.7px;
--text-h2: 55px; --weight-h2: 400; --leading-h2: 61px; --tracking-h2: -0.55px;
--text-h3: 40px; --weight-h3: 400; --leading-h3: 46px; --tracking-h3: -0.4px;
--text-body: 16px; --weight-body: 600; --leading-body: 22px; --tracking-body: 0.32px;
--text-small: 14px; --weight-small: 500; --leading-small: 24px; --tracking-small: 0.28px;
--radius: 12px;
--radius-button: 100px;
--radius-card: 50px;
--shadow-card: rgba(0, 0, 0, 0.02) 0px 4px 12px 0px, rgba(0, 0, 0, 0.04) 0px 1px 4px 0px;
--shadow-overlay: rgba(18, 18, 18, 0.12) 0px 8px 12px 0px, rgba(18, 18, 18, 0.12) 0px 1px 4px 0px;
--shadow-subtle: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px;
--btn-bg-hover: #1144A9;
--focus-ring: rgb(255, 255, 255) 0px 0px 0px 2px, rgb(17, 68, 169) 0px 0px 0px 4px;
--ease: cubic-bezier(0.25, 0, 0.35, 0.95);
--duration-fast: 150ms;
--duration-base: 200ms;
--duration-slow: 350ms;
--section-y: 48px;
}
/* their own tokens, verbatim from the site's :root */
:root {
--wp-color-core-blues-blueprint: #1050d0;
--wp-color-core-blues-dark-blueprint: #1144a9;
--wp-color-core-blues-faded-blueprint: #8aa9e8;
--wp-color-core-blues-ink: #072369;
--wp-color-core-blues-jet-ink: #021a57;
--wp-color-core-blues-ink-wash: #8593b5;
--wp-color-core-blues-warby: #00a2e1;
--wp-color-core-blues-light-warby: #caeaf5;
--wp-color-grayscale-black: #000;
--wp-color-grayscale-cosmos: #121212;
--wp-color-grayscale-slate: #3a434c;
--wp-color-grayscale-graphite: #72777c;
}