Wealthfront — Design System

Name: Wealthfront design system
Creator: Mozaika
Keywords: design system, design tokens, Wealthfront, light, tailwind

light · professional · medium · tailwind · confidence 92% · deep decode

Wealthfront compounds a single typeface: Calibre at 62px/700 for every headline, 18px for the reading, in deep violet #3B2B7D and off-white — with APY numerals getting the display treatment because the rate is the product. Soft gradients and flat illustration keep robo-advising friendly while the disciplined one-font system whispers fiduciary.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/wealthfront.

Tokens

Wealthfront's decoded design system: background #F8F7FC, text #18172B, accent #4840BB, link #4840BB, primary #4840BB; type scale h1 62px / h2 59px / body 14px; 8px spacing base; 6px base radius. The single interactive/action color is #4840BB — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#F8F7FC`
surface	`#EAE9EF`
border	`#D6D5DC`
text	`#18172B`
text_muted	`#6D6C7A`
primary	`#4840BB`
accent	`#4840BB`
link	`#4840BB`
secondary	`#18172B`
button_bg	`#4840BB`
button_text	`#FFFFFF`

Using these colors

Action color #4840BB — the single interactive color; only on things you click or must notice, never large fills.
primary, accent, link, button_bg are all #4840BB — one role, not several (the action color).
accent #4840BB — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
secondary #18172B — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

Heading: Calibre
Body: Calibre
h1: 62px
h2: 59px
body: 14px

Spacing

base unit: 8px
scale: 5px, 8px, 12px, 16px, 20px, 24px, 32px, 40px, 48px, 64px

Radii

base: 6px
button: 6px

Shadows (elevation)

subtle: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) -6px 8px 0.6px 0px

Motion

Micro-interactions run at 150ms (dominant) with cubic-bezier(0.4, 0, 0.2, 1).

durations: 150ms · 200ms
easings: cubic-bezier(0.4, 0, 0.2, 1) · cubic-bezier(0, 0, 0.2, 1)
animated properties: color, background-color, border-color, text-decoration-color

Native design tokens

Token	Value
`--tk-content-primary`	`#18172b`
`--tk-content-secondary`	`rgba(24,23,43,.63)`
`--tk-content-disabled`	`rgba(24,23,43,.34)`
`--tk-content-divider`	`rgba(24,23,43,.17)`
`--tk-content-shadow`	`rgba(24,23,43,.17)`
`--tk-content-positive`	`#288067`
`--tk-surface`	`#fff`
`--tk-surface-elevated`	`#fff`
`--tk-surface-overlay`	`rgba(26,26,26,.8)`
`--tk-surface-disabled`	`rgba(24,23,43,.17)`

…and 94 more measured on the page.

Button states (measured)

primary hover: box-shadow rgba(0, 0, 0, 0.25) 0px 4px 20px 0px
primary focus: outline 1px auto rgb(16, 16, 16)

Layout (measured)

container max-width: 1310px
nav: 50px
common grid: 2 columns

Motion choreography (measured)

Scroll reveal: 5 elements rest at opacity 0, translateY(24px), animate in over 400ms.

Stagger: div ×3 — 150ms apart.

Responsive (measured)

breakpoints: 384px · 480px · 768px · 860px · 960px · 1140px
mobile (390px): hero 42px · nav inline

Per-section tokens (10)

Hero — dark · bg #300F7B · text #FBFBFC · 1 col · left
Stats / Metrics — dark · bg #230B5A · text #E5E3FF · 1 col · left
Feature — light · bg #F8F7FC · text #270F64 · 1 col · left
Comparison — light · bg #F8F7FC · text #6E6373 · 1 col · left
Feature — light · bg #F8F7FC · text #3D2B77 · 1 col · left
Testimonial / Social Proof — dark · bg #3B2B7C · text #ADAB96 · 2 col · split
Stats / Metrics — dark · bg #3B2B7C · text #786EA9 · 1 col · left
CTA / Sign-up — light · bg #FFFFFF · text #2C1968 · 1 col · left
FAQ — light · bg #FFFFFF · text #18172C · 1 col · left
Footer — dark · bg #18172C · text #626173 · 1 col · left

Export: DESIGN.md

# Wealthfront — Design System

> light, professional, medium, tailwind — deep decode (measured live)

Wealthfront compounds a single typeface: Calibre at 62px/700 for every headline, 18px for the reading, in deep violet #3B2B7D and off-white — with APY numerals getting the display treatment because the rate is the product. Soft gradients and flat illustration keep robo-advising friendly while the disciplined one-font system whispers fiduciary.

## Colors

| Role | Value |
|------|-------|
| bg | `#F8F7FC` |
| surface | `#EAE9EF` |
| border | `#D6D5DC` |
| text | `#18172B` |
| text_muted | `#6D6C7A` |
| primary | `#4840BB` |
| accent | `#4840BB` |
| link | `#4840BB` |
| secondary | `#18172B` |
| button_bg | `#4840BB` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#4840BB` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `link`, `button_bg` are all `#4840BB` — one role, not several (your action color).
- **accent** `#4840BB` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **secondary** `#18172B` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#230B5A` 39% · `#3C1F8C` 24.8% · `#FFFFFF` 16.5% · `#F2EEF3` 11.5%

## Typography

- Heading: **Calibre** _(free fallback: Newsreader)_
- Body: **Calibre** _(free fallback: Newsreader)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 120px / 700 · lh 108px · tracking -3.6px |
| h2 | 62px / 700 · lh 56px · tracking -1.86px |
| h3 | 59px / 200 · lh 56px · tracking -2.95px |
| body | 18px / 400 · lh 27px |
| small | 15px / 400 · lh 23px |
| eyebrow | 11px / 500 · tracking 0.55px |

- Weight ladder: 200 · 400 · 500 · 600 · 700 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Calibre may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 5px, 8px, 12px, 16px, 20px, 24px, 32px, 40px, 48px, 64px — snap all gaps/padding to these

## Radius
- base: 6px
- button: 6px
- card: 16px
- pill: 9999px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#4840BB` / `#FFFFFF` | none | 6px | 12px 20px 12px 20px | 500 18px | none |
| secondary | `rgba(0, 0, 0, 0)` / `#4840BB` | 1px solid rgb(72, 64, 187) | 6px | 12px 20px 12px 20px | 500 18px | none |

**States (measured, not guessed)**

- primary hover: box-shadow `rgba(0, 0, 0, 0.25) 0px 4px 20px 0px`
- primary focus: outline `1px auto rgb(16, 16, 16)`
- secondary hover: border `1px solid rgba(0, 0, 0, 0)`
- transition: `all 0.15s cubic-bezier(0.4, 0, 0.2, 1)`

## Shadows (elevation)
- subtle: `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) -6px 8px 0.6px 0px`

## Motion
- durations: 150ms (dominant) · 200ms
- easings: `cubic-bezier(0.4, 0, 0.2, 1)` (dominant) · `cubic-bezier(0, 0, 0.2, 1)`
- animated properties: color, background-color, border-color, text-decoration-color

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--tk-content-primary` | `#18172b` |
| `--tk-content-secondary` | `rgba(24,23,43,.63)` |
| `--tk-content-disabled` | `rgba(24,23,43,.34)` |
| `--tk-content-divider` | `rgba(24,23,43,.17)` |
| `--tk-content-shadow` | `rgba(24,23,43,.17)` |
| `--tk-content-positive` | `#288067` |
| `--tk-surface` | `#fff` |
| `--tk-surface-elevated` | `#fff` |
| `--tk-surface-overlay` | `rgba(26,26,26,.8)` |
| `--tk-surface-disabled` | `rgba(24,23,43,.17)` |
| `--tk-surface-read-only` | `rgba(24,23,43,.11)` |
| `--tk-surface-track` | `rgba(24,23,43,.11)` |

_…and 92 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 1310px · common grid: 2-col
- nav: 50px

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 208 | 911 | 2 | 20 | 0/0 | — |
| 1618 | 941 | — | — | 0/0 | — |
| 3304 | 1031 | 2 | — | 0/0 | 70/30 |
| 4334 | 933 | — | — | 0/0 | — |

## Motion choreography (measured)
- stagger: `div` ×3 — 150ms apart
- scroll reveal: 5 elements rest at opacity 0, translateY(24px), animate in over 400ms (5 revealed during the drive).

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Components (measured)
- card ×3: pad 0px 0px 0px 0px · r 16px · bg rgba(0, 0, 0, 0)
  - hover: font-weight `400` · letter-spacing `normal`
- link: #FFFFFF · no underline

## Responsive (measured)
- breakpoints: 384px · 480px · 768px · 860px · 960px · 1140px
- mobile (390px): hero 42px · body 18px · nav: inline

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/wealthfront

Export: Tailwind v4 (@theme)

@theme {
  /* action color #4840BB — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #F8F7FC;
  --color-surface: #EAE9EF;
  --color-border: #D6D5DC;
  --color-text: #18172B;
  --color-text-muted: #6D6C7A;
  --color-primary: #4840BB;  /* primary brand / action color. */
  --color-accent: #4840BB;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --color-link: #4840BB;  /* inline text links — shares the action color. */
  --color-secondary: #18172B;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #4840BB;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #FFFFFF;
  /* fonts: Calibre may be proprietary — safe free fallback: Newsreader (Google Fonts). */
  --font-heading: "Calibre", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Calibre", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  /* measured weights: 200, 400, 500, 600, 700 — use these, not 400/600 */
  --text-hero: 120px; --font-weight-hero: 700; --leading-hero: 108px; --tracking-hero: -3.6px;
  --text-h2: 62px; --font-weight-h2: 700; --leading-h2: 56px; --tracking-h2: -1.86px;
  --text-h3: 59px; --font-weight-h3: 200; --leading-h3: 56px; --tracking-h3: -2.95px;
  --text-body: 18px; --font-weight-body: 400; --leading-body: 27px;
  --text-small: 15px; --font-weight-small: 400; --leading-small: 23px;
  --text-eyebrow: 11px; --font-weight-eyebrow: 500; --tracking-eyebrow: 0.55px;
  --radius-base: 6px;
  --radius-button: 6px;
  --radius-card: 16px;
  --radius-pill: 9999px;
  --shadow-subtle: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) -6px 8px 0.6px 0px;
  --outline-focus: 1px auto rgb(16, 16, 16);  /* measured focus ring */
  --ease-brand: cubic-bezier(0.4, 0, 0.2, 1);
  --duration-fast: 150ms;  /* use: duration-[var(--duration-fast)] */
  --duration-base: 200ms;
  --spacing: 8px;  /* measured base — drives the p-*/gap-* scale. steps seen on the page: 5, 8, 12, 16, 20, 24, 32, 40, 48, 64px */
}

Export: CSS variables

:root {
  /* action color #4840BB — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #F8F7FC;
  --surface: #EAE9EF;
  --border: #D6D5DC;
  --text: #18172B;
  --text-muted: #6D6C7A;
  --primary: #4840BB;  /* primary brand / action color. */
  --accent: #4840BB;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --link: #4840BB;  /* inline text links — shares the action color. */
  --secondary: #18172B;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #4840BB;  /* primary-button fill — the main call-to-action color. */
  --button-text: #FFFFFF;
  --font-heading: "Calibre", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Calibre", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-hero: 120px; --weight-hero: 700; --leading-hero: 108px; --tracking-hero: -3.6px;
  --text-h2: 62px; --weight-h2: 700; --leading-h2: 56px; --tracking-h2: -1.86px;
  --text-h3: 59px; --weight-h3: 200; --leading-h3: 56px; --tracking-h3: -2.95px;
  --text-body: 18px; --weight-body: 400; --leading-body: 27px;
  --text-small: 15px; --weight-small: 400; --leading-small: 23px;
  --text-eyebrow: 11px; --weight-eyebrow: 500; --tracking-eyebrow: 0.55px;
  --radius: 6px;
  --radius-button: 6px;
  --radius-card: 16px;
  --radius-pill: 9999px;
  --shadow-subtle: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) -6px 8px 0.6px 0px;
  --focus-ring: 1px auto rgb(16, 16, 16);
  --ease: cubic-bezier(0.4, 0, 0.2, 1);
  --duration-fast: 150ms;
  --duration-base: 200ms;
}

/* their own tokens, verbatim from the site's :root */
:root {
  --tk-content-primary: #18172b;
  --tk-content-secondary: rgba(24,23,43,.63);
  --tk-content-disabled: rgba(24,23,43,.34);
  --tk-content-divider: rgba(24,23,43,.17);
  --tk-content-shadow: rgba(24,23,43,.17);
  --tk-content-positive: #288067;
  --tk-surface: #fff;
  --tk-surface-elevated: #fff;
  --tk-surface-overlay: rgba(26,26,26,.8);
  --tk-surface-disabled: rgba(24,23,43,.17);
  --tk-surface-read-only: rgba(24,23,43,.11);
  --tk-surface-track: rgba(24,23,43,.11);
}
/* fonts: Calibre may be proprietary — safe free fallback: Newsreader (Google Fonts). */