MozaikaDesign system

Wealthfront — Design System

light · professional · medium · tailwind · confidence 92%

Wealthfront compounds a single typeface: Calibre at 62px/700 for every headline, 18px for the reading, in deep violet #3B2B7D and off-white — with APY numerals getting the display treatment because the rate is the product. Soft gradients and flat illustration keep robo-advising friendly while the disciplined one-font system whispers fiduciary.

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This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/wealthfront.

Tokens

Wealthfront's decoded design system: background #F8F7FC, text #18172B, accent #4840BB, link #4840BB, primary #4840BB; type scale h1 62px / h2 59px / body 14px; 4px spacing base; 6px base radius. The single interactive/action color is #4840BB — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

RoleValue
bg#F8F7FC
surface#EAE9EF
border#D6D5DC
text#18172B
text_muted#6D6C7A
primary#4840BB
accent#4840BB
link#4840BB
secondary#18172B
button_bg#4840BB
button_text#FFFFFF

Using these colors

Typography

Spacing

Radii

Per-section tokens (10)

Export: DESIGN.md

# Wealthfront — Design System

> light, professional, medium, tailwind

Wealthfront compounds a single typeface: Calibre at 62px/700 for every headline, 18px for the reading, in deep violet #3B2B7D and off-white — with APY numerals getting the display treatment because the rate is the product. Soft gradients and flat illustration keep robo-advising friendly while the disciplined one-font system whispers fiduciary.

## Colors

| Role | Value |
|------|-------|
| bg | `#F8F7FC` |
| surface | `#EAE9EF` |
| border | `#D6D5DC` |
| text | `#18172B` |
| text_muted | `#6D6C7A` |
| primary | `#4840BB` |
| accent | `#4840BB` |
| link | `#4840BB` |
| secondary | `#18172B` |
| button_bg | `#4840BB` |
| button_text | `#FFFFFF` |

**Using these colors**

- **Action color** `#4840BB` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `primary`, `accent`, `link`, `button_bg` are all `#4840BB` — one role, not several (your action color).
- **accent** `#4840BB` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **secondary** `#18172B` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

## Typography

- Heading: **Calibre** _(free fallback: Newsreader)_
- Body: **Calibre** _(free fallback: Newsreader)_
- h1: 62px
- h2: 59px
- body: 14px

> **Fonts —** Calibre may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px

## Radius
- base: 6px
- button: 6px

## Primary button
- bg `#4840BB` · text `#FFFFFF` · radius 6px

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.

Export: Tailwind v4 (@theme)

@theme {
  /* action color #4840BB — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #F8F7FC;
  --color-surface: #EAE9EF;
  --color-border: #D6D5DC;
  --color-text: #18172B;
  --color-text-muted: #6D6C7A;
  --color-primary: #4840BB;  /* primary brand / action color. */
  --color-accent: #4840BB;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --color-link: #4840BB;  /* inline text links — shares the action color. */
  --color-secondary: #18172B;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #4840BB;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #FFFFFF;
  /* fonts: Calibre may be proprietary — safe free fallback: Newsreader (Google Fonts). */
  --font-heading: "Calibre", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Calibre", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-h1: 62px;
  --text-h2: 59px;
  --text-body: 14px;
  --radius-base: 6px;
  --radius-button: 6px;
  --spacing-1: 2px;
  --spacing-2: 4px;
  --spacing-3: 6px;
  --spacing-4: 8px;
  --spacing-5: 12px;
  --spacing-6: 16px;
  --spacing-7: 24px;
  --spacing-8: 32px;
}

Export: CSS variables

:root {
  /* action color #4840BB — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #F8F7FC;
  --surface: #EAE9EF;
  --border: #D6D5DC;
  --text: #18172B;
  --text-muted: #6D6C7A;
  --primary: #4840BB;  /* primary brand / action color. */
  --accent: #4840BB;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --link: #4840BB;  /* inline text links — shares the action color. */
  --secondary: #18172B;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #4840BB;  /* primary-button fill — the main call-to-action color. */
  --button-text: #FFFFFF;
  --font-heading: "Calibre", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-body: "Calibre", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --radius: 6px;
  --radius-button: 6px;
}
/* fonts: Calibre may be proprietary — safe free fallback: Newsreader (Google Fonts). */