Wealthsimple — Design System

Name: Wealthsimple design system
Creator: Mozaika
Keywords: design system, design tokens, Wealthsimple, light, custom

light · professional · medium · custom · confidence 90% · deep decode

The full decoded design system for Wealthsimple: color roles, type scale, spacing, radii and paste-ready DESIGN.md / Tailwind / CSS exports.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/wealthsimple.

Tokens

Wealthsimple's decoded design system: background #FCFCFC, text #32302F, accent #F5F3EF, link #4B5763, primary #FEF8CA; type scale h1 64px / h2 48px / body 16px; 8px spacing base; 12px base radius. The single interactive/action color is #F5F3EF — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#FCFCFC`
surface	`#EFEFEF`
border	`#DDDDDD`
text	`#32302F`
text_muted	`#7E7D7C`
primary	`#FEF8CA`
accent	`#F5F3EF`
link	`#4B5763`
secondary	`#737A61`
button_bg	`#F5F3EF`
button_text	`#32302F`

Using these colors

Action color #F5F3EF — the single interactive color; only on things you click or must notice, never large fills.
accent, button_bg are all #F5F3EF — one role, not several (the action color).
accent #F5F3EF — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
primary #FEF8CA — a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #F5F3EF).
link #4B5763 — inline text links and link-styled controls.
secondary #737A61 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

Heading: Tiempos
Body: The Future
h1: 64px
h2: 48px
body: 16px

Spacing

base unit: 8px
scale: 8px, 12px, 14px, 16px, 20px, 24px, 32px, 40px, 48px, 64px

Radii

base: 12px
button: 0px

Shadows (elevation)

subtle: rgba(16, 24, 40, 0.1) 0px 1px 4px 0px, rgba(16, 24, 40, 0.06) 0px 1px 2px 0px

Motion

Micro-interactions run at 350ms (dominant) with cubic-bezier(0.241, 0.969, 0.635, 0.997).

durations: 350ms · 914ms · 200ms
easings: cubic-bezier(0.241, 0.969, 0.635, 0.997) · ease-in-out
animated properties: opacity, background-color, background, border-color

Native design tokens

Token	Value
`--nav-background-color`	`#fcfcfc`
`--nav-border-color`	`#e4e2e1`
`--color-text`	`#32302f`
`--color-text-light`	`#686664`
`--color-text-muted`	`#32302f`
`--color-text-success`	`#486635`
`--color-text-success-secondary`	`#486635`
`--color-text-error`	`#a43d12`
`--color-text-error-secondary`	`#a43d12`
`--color-outlines`	`#e4e2e1`

…and 110 more measured on the page.

Button states (measured)

primary hover: background color(srgb 0.196078 0.188235 0.184314 / 0.8)

Layout (measured)

container max-width: 1264px
nav: 60px relative, backdrop blur(16px)
common grid: 2 columns

Motion choreography (measured)

Load order: div.Chatbot_triggerButtonWra

Scroll reveal: 13 elements rest at opacity 0, animate in over 0.35s ease.

Responsive (measured)

breakpoints: 450px · 480px · 640px · 768px · 1024px · 1280px
mobile (390px): hero 34px · nav hamburger

Per-section tokens (11)

Hero — dark · bg #876D62 · text #F5F3F0 · 1 col · left
Feature — light · bg #F5F3EF · text #65636C · 1 col · left
Feature — dark · bg #6A6271 · text #E2DFDF · 1 col · left
Feature — dark · bg #615752 · text #F5F3EF · 1 col · left
Feature — light · bg #F5F3EF · text #697D52 · 1 col · left
Feature — dark · bg #87806E · text #C4CAC8 · 1 col · left
Feature — light · bg #FBDCD3 · text #100F17 · 1 col · left
Feature — light · bg #F5F3EF · text #191A23 · 1 col · left
CTA / Sign-up — light · bg #EDE4B0 · text #8D8567 · 1 col · left
Stats / Metrics — light · bg #F5F3EF · text #584F48 · 1 col · left
Footer — light · bg #F5F3EF · text #161615 · 1 col · left

Export: DESIGN.md

# Wealthsimple — Design System

> light, professional, medium, custom — deep decode (measured live)

## Colors

| Role | Value |
|------|-------|
| bg | `#FCFCFC` |
| surface | `#EFEFEF` |
| border | `#DDDDDD` |
| text | `#32302F` |
| text_muted | `#7E7D7C` |
| primary | `#FEF8CA` |
| accent | `#F5F3EF` |
| link | `#4B5763` |
| secondary | `#737A61` |
| button_bg | `#F5F3EF` |
| button_text | `#32302F` |

**Using these colors**

- **Action color** `#F5F3EF` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds.
- `accent`, `button_bg` are all `#F5F3EF` — one role, not several (your action color).
- **accent** `#F5F3EF` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
- **primary** `#FEF8CA` — a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #F5F3EF).
- **link** `#4B5763` — inline text links and link-styled controls.
- **secondary** `#737A61` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
- **Page coverage** (full-page screenshot pixels): `#6C6761` 63.3% · `#8A7D79` 25.3% · `#DBDAD8` 7.5% · `#50524B` 3.8%

## Typography

- Heading: **Tiempos** _(free fallback: Newsreader)_
- Body: **The Future** _(free fallback: Newsreader)_

| Role | Size / weight · line-height · tracking |
|------|------------------------------------------|
| hero | 128px / 400 · lh 148px · tracking -1.28px |
| h2 | 64px / 400 · lh 74px · tracking -0.64px |
| h3 | 48px / 500 · lh 56px · tracking 0.24px |
| body | 20px / 400 · lh 28px · tracking 0.1px |
| small | 16px / 500 · lh 22px · tracking 0.08px |

- Weight ladder: 400 · 500 — use these exact measured weights, not the 400/600 defaults.

> **Fonts —** Tiempos is proprietary — closest free match: Newsreader (Google). Load Newsreader; keep Tiempos first so licensed users still get it. The Future may be proprietary — safe free fallback: Newsreader (Google Fonts).

## Spacing
- base unit: 8px (inferred from the measured scale)
- measured scale: 8px, 12px, 14px, 16px, 20px, 24px, 32px, 40px, 48px, 64px — snap all gaps/padding to these
- section rhythm: 160px top/bottom padding per section (measured)

## Radius
- base: 12px
- button: 0px
- card: 12px
- pill: 9999px
- sharp: 2px

## Buttons

| Button | Fill / text | Border | Radius | Padding | Font | Shadow |
|--------|-------------|--------|--------|---------|------|--------|
| primary | `#32302F` / `#FFFFFF` | none | 9999px | 12px 16px 12px 16px | 500 14px / 0.07px | none |
| secondary | `color(srgb 0.196078 0.188235 0.184314 / 0.1)` / `#FCFCFC` | none | 9999px | 20px 32px 20px 32px | 500 16px / 0.08px | none |

**States (measured, not guessed)**

- primary hover: background `color(srgb 0.196078 0.188235 0.184314 / 0.8)`
- secondary hover: background `oklab(0.989726 0.0000494646 0.0000246565 / 0.1)`
- transition: `border-color 0.35s cubic-bezier(0.241, 0.969, 0.635, 0.997)`

## Shadows (elevation)
- subtle: `rgba(16, 24, 40, 0.1) 0px 1px 4px 0px, rgba(16, 24, 40, 0.06) 0px 1px 2px 0px`

## Motion
- durations: 350ms (dominant) · 914ms · 200ms
- easings: `cubic-bezier(0.241, 0.969, 0.635, 0.997)` (dominant) · `ease-in-out`
- animated properties: opacity, background-color, background, border-color

Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion.

## Their own tokens (verbatim from :root)

| Token | Value |
|-------|-------|
| `--nav-background-color` | `#fcfcfc` |
| `--nav-border-color` | `#e4e2e1` |
| `--color-text` | `#32302f` |
| `--color-text-light` | `#686664` |
| `--color-text-muted` | `#32302f` |
| `--color-text-success` | `#486635` |
| `--color-text-success-secondary` | `#486635` |
| `--color-text-error` | `#a43d12` |
| `--color-text-error-secondary` | `#a43d12` |
| `--color-outlines` | `#e4e2e1` |
| `--color-outlines-active` | `#afaaa7` |
| `--color-outlines-secondary` | `#32302f` |

_…and 108 more measured on the page._

Prefer these names when extending their system — it's the brand's actual vocabulary.

## Layout (measured)
- container max 1264px · common grid: 2-col
- nav: 60px relative · backdrop blur(16px) · bg color(srgb 0.988235 0.988235 0.988235 / 0.9)

| Section (y) | Height | Cols | Gap | Pad y | Split |
|---|---|---|---|---|---|
| 0 | 900 | — | — | 0/80 | — |
| 900 | 1042 | — | — | 80/80 | — |
| 1942 | 900 | 2 | — | 160/160 | — |
| 2842 | 900 | 2 | — | 160/160 | — |
| 3742 | 1135 | — | — | 160/160 | — |
| 3902 | 815 | — | — | 0/0 | — |

## Motion choreography (measured)
Load order: `div.Chatbot_triggerButtonWra` @0ms
- scroll reveal: 13 elements rest at opacity 0, animate in over 0.35s ease (3 revealed during the drive).

Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography.

## Responsive (measured)
- breakpoints: 450px · 480px · 640px · 768px · 1024px · 1280px
- mobile (390px): hero 34px · body 18px · nav: hamburger

## How to apply
Paste the Tailwind `@theme` (or CSS variables) as your base, then build each
section to its spec — verify every color, radius, and font against these tokens.
Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them.

---

> **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/wealthsimple

Export: Tailwind v4 (@theme)

@theme {
  /* action color #F5F3EF — the one interactive color; buttons/links/emphasis only, never large fills. */
  --color-bg: #FCFCFC;
  --color-surface: #EFEFEF;
  --color-border: #DDDDDD;
  --color-text: #32302F;
  --color-text-muted: #7E7D7C;
  --color-primary: #FEF8CA;  /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #F5F3EF). */
  --color-accent: #F5F3EF;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --color-link: #4B5763;  /* inline text links and link-styled controls. */
  --color-secondary: #737A61;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --color-button-bg: #F5F3EF;  /* primary-button fill — the main call-to-action color. */
  --color-button-text: #32302F;
  /* fonts: Tiempos is proprietary — closest free match: Newsreader (Google). Load Newsreader; keep Tiempos first so licensed users still get it. The Future may be proprietary — safe free fallback: Newsreader (Google Fonts). */
  --font-heading: "Tiempos", "Newsreader", Georgia, 'Times New Roman', serif;
  --font-body: "The Future", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  /* measured weights: 400, 500 — use these, not 400/600 */
  --text-hero: 128px; --font-weight-hero: 400; --leading-hero: 148px; --tracking-hero: -1.28px;
  --text-h2: 64px; --font-weight-h2: 400; --leading-h2: 74px; --tracking-h2: -0.64px;
  --text-h3: 48px; --font-weight-h3: 500; --leading-h3: 56px; --tracking-h3: 0.24px;
  --text-body: 20px; --font-weight-body: 400; --leading-body: 28px; --tracking-body: 0.1px;
  --text-small: 16px; --font-weight-small: 500; --leading-small: 22px; --tracking-small: 0.08px;
  --radius-base: 12px;
  --radius-button: 0px;
  --radius-card: 12px;
  --radius-pill: 9999px;
  --radius-sharp: 2px;
  --shadow-subtle: rgba(16, 24, 40, 0.1) 0px 1px 4px 0px, rgba(16, 24, 40, 0.06) 0px 1px 2px 0px;
  --color-btn-hover: color(srgb 0.196078 0.188235 0.184314 / 0.8);  /* measured primary hover fill */
  --ease-brand: cubic-bezier(0.241, 0.969, 0.635, 0.997);
  --duration-fast: 200ms;  /* use: duration-[var(--duration-fast)] */
  --duration-base: 350ms;
  --duration-slow: 914ms;
  --section-y: 160px;  /* per-section vertical padding (measured) */
  --spacing: 8px;  /* measured base — drives the p-*/gap-* scale. steps seen on the page: 8, 12, 14, 16, 20, 24, 32, 40, 48, 64px */
}

Export: CSS variables

:root {
  /* action color #F5F3EF — the one interactive color; buttons/links/emphasis only, never large fills. */
  --bg: #FCFCFC;
  --surface: #EFEFEF;
  --border: #DDDDDD;
  --text: #32302F;
  --text-muted: #7E7D7C;
  --primary: #FEF8CA;  /* a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #F5F3EF). */
  --accent: #F5F3EF;  /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
  --link: #4B5763;  /* inline text links and link-styled controls. */
  --secondary: #737A61;  /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
  --button-bg: #F5F3EF;  /* primary-button fill — the main call-to-action color. */
  --button-text: #32302F;
  --font-heading: "Tiempos", "Newsreader", Georgia, 'Times New Roman', serif;
  --font-body: "The Future", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
  --text-hero: 128px; --weight-hero: 400; --leading-hero: 148px; --tracking-hero: -1.28px;
  --text-h2: 64px; --weight-h2: 400; --leading-h2: 74px; --tracking-h2: -0.64px;
  --text-h3: 48px; --weight-h3: 500; --leading-h3: 56px; --tracking-h3: 0.24px;
  --text-body: 20px; --weight-body: 400; --leading-body: 28px; --tracking-body: 0.1px;
  --text-small: 16px; --weight-small: 500; --leading-small: 22px; --tracking-small: 0.08px;
  --radius: 12px;
  --radius-button: 0px;
  --radius-card: 12px;
  --radius-pill: 9999px;
  --radius-sharp: 2px;
  --shadow-subtle: rgba(16, 24, 40, 0.1) 0px 1px 4px 0px, rgba(16, 24, 40, 0.06) 0px 1px 2px 0px;
  --btn-bg-hover: color(srgb 0.196078 0.188235 0.184314 / 0.8);
  --ease: cubic-bezier(0.241, 0.969, 0.635, 0.997);
  --duration-fast: 200ms;
  --duration-base: 350ms;
  --duration-slow: 914ms;
  --section-y: 160px;
}

/* their own tokens, verbatim from the site's :root */
:root {
  --nav-background-color: #fcfcfc;
  --nav-border-color: #e4e2e1;
  --color-text: #32302f;
  --color-text-light: #686664;
  --color-text-muted: #32302f;
  --color-text-success: #486635;
  --color-text-success-secondary: #486635;
  --color-text-error: #a43d12;
  --color-text-error-secondary: #a43d12;
  --color-outlines: #e4e2e1;
  --color-outlines-active: #afaaa7;
  --color-outlines-secondary: #32302f;
}
/* fonts: Tiempos is proprietary — closest free match: Newsreader (Google). Load Newsreader; keep Tiempos first so licensed users still get it. The Future may be proprietary — safe free fallback: Newsreader (Google Fonts). */