Webflow — Design System
Webflow sells visual development with confident scale: an 80px/600 grotesk hero in its own WF Visual Sans, pure-white ground, and the signature #146EF5 blue carrying every action at a crisp 4px radius. Product UI stacks — designer canvas, CMS panels, optimize charts — tilt and overlap like layers in the tool itself, while 'Made in Webflow' logo walls go full dark for contrast. It is a builder's pitch: big type states the claim, layered screenshots immediately prove it.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/webflow.
Tokens
Webflow's decoded design system: background #FFFFFF, text #080808, accent #146EF5, link #E8F1FE, primary #146EF5; type scale h1 80px / h2 48px / body 16px; 4px spacing base; 4px base radius. The single interactive/action color is #146EF5 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FFFFFF |
| surface | #F0F0F0 |
| border | #D9D9D9 |
| text | #080808 |
| text_muted | #656565 |
| primary | #146EF5 |
| accent | #146EF5 |
| link | #E8F1FE |
| secondary | #3B82F6 |
| button_bg | #146EF5 |
| button_text | #FFFFFF |
Using these colors
- Action color
#146EF5— the single interactive color; only on things you click or must notice, never large fills. primary,accent,button_bgare all#146EF5— one role, not several (the action color).- accent
#146EF5— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - link
#E8F1FE— fails contrast on the background (~1.1:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). - secondary
#3B82F6— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: WF Visual Sans
- Body: WF Visual Sans
- h1: 80px
- h2: 48px
- body: 16px
Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px
Radii
- base: 4px
- button: 4px
Per-section tokens (18)
- Hero — light · bg #FFFFFF · text #427ED8 · 1 col · left
- Hero — light · bg #FFFFFF · text #156EF6 · 1 col · left
- Logo Wall — light · bg #FFFFFF · text #020202 · 1 col · left
- Pricing / Plans — light · bg #FFFFFF · text #4A6EA4 · 1 col · left
- Feature — light · bg #FFFFFF · text #1C1E1D · 1 col · left
- Comparison — light · bg #F0F0F0 · text #080808 · 1 col · center
- CTA / Sign-up — light · bg #FFFFFF · text #156EF6 · 1 col · left
- Feature — light · bg #F0F0F0 · text #080808 · 1 col · left
- Testimonial / Social Proof — light · bg #FFFFFF · text #222222 · 1 col · left
- Feature — light · bg #FFFFFF · text #090909 · 1 col · left
- Gallery / Showcase — light · bg #FFFFFF · text #222222 · 1 col · left
- FAQ — light · bg #FFFFFF · text #696969 · 2 col · split
- Feature — light · bg #FFFFFF · text #5A5A5A · 1 col · left
- CTA / Sign-up — light · bg #FFFFFF · text #BABABA · 2 col · split
- CTA / Sign-up — light · bg #FFFFFF · text #6D5E68 · 1 col · left
- Logo Wall — light · bg #FFFFFF · text #777777 · 1 col · left
- Footer — light · bg #FFFFFF · text #156EF6 · 2 col · split
- CTA / Sign-up — light · bg #FFFFFF · text #2B3442 · 2 col · split
Export: DESIGN.md
# Webflow — Design System > light, modern, high, custom Webflow sells visual development with confident scale: an 80px/600 grotesk hero in its own WF Visual Sans, pure-white ground, and the signature #146EF5 blue carrying every action at a crisp 4px radius. Product UI stacks — designer canvas, CMS panels, optimize charts — tilt and overlap like layers in the tool itself, while 'Made in Webflow' logo walls go full dark for contrast. It is a builder's pitch: big type states the claim, layered screenshots immediately prove it. ## Colors | Role | Value | |------|-------| | bg | `#FFFFFF` | | surface | `#F0F0F0` | | border | `#D9D9D9` | | text | `#080808` | | text_muted | `#656565` | | primary | `#146EF5` | | accent | `#146EF5` | | link | `#E8F1FE` | | secondary | `#3B82F6` | | button_bg | `#146EF5` | | button_text | `#FFFFFF` | **Using these colors** - **Action color** `#146EF5` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds. - `primary`, `accent`, `button_bg` are all `#146EF5` — one role, not several (your action color). - **accent** `#146EF5` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - **link** `#E8F1FE` — fails contrast on the background (~1.1:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). - **secondary** `#3B82F6` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. ## Typography - Heading: **WF Visual Sans** _(free fallback: Newsreader)_ - Body: **WF Visual Sans** _(free fallback: Newsreader)_ - h1: 80px - h2: 48px - body: 16px > **Fonts —** WF Visual Sans may be proprietary — safe free fallback: Newsreader (Google Fonts). ## Spacing - base unit: 4px - scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px ## Radius - base: 4px - button: 4px ## Primary button - bg `#146EF5` · text `#FFFFFF` · radius 4px ## How to apply Paste the Tailwind `@theme` (or CSS variables) as your base, then build each section to its spec — verify every color, radius, and font against these tokens.
Export: Tailwind v4 (@theme)
@theme {
/* action color #146EF5 — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #FFFFFF;
--color-surface: #F0F0F0;
--color-border: #D9D9D9;
--color-text: #080808;
--color-text-muted: #656565;
--color-primary: #146EF5; /* primary brand / action color. */
--color-accent: #146EF5; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--color-link: #E8F1FE; /* fails contrast on the background (~1.1:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
--color-secondary: #3B82F6; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--color-button-bg: #146EF5; /* primary-button fill — the main call-to-action color. */
--color-button-text: #FFFFFF;
/* fonts: WF Visual Sans may be proprietary — safe free fallback: Newsreader (Google Fonts). */
--font-heading: "WF Visual Sans", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "WF Visual Sans", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--text-h1: 80px;
--text-h2: 48px;
--text-body: 16px;
--radius-base: 4px;
--radius-button: 4px;
--spacing-1: 2px;
--spacing-2: 4px;
--spacing-3: 6px;
--spacing-4: 8px;
--spacing-5: 12px;
--spacing-6: 16px;
--spacing-7: 24px;
--spacing-8: 32px;
}Export: CSS variables
:root {
/* action color #146EF5 — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #FFFFFF;
--surface: #F0F0F0;
--border: #D9D9D9;
--text: #080808;
--text-muted: #656565;
--primary: #146EF5; /* primary brand / action color. */
--accent: #146EF5; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--link: #E8F1FE; /* fails contrast on the background (~1.1:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
--secondary: #3B82F6; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--button-bg: #146EF5; /* primary-button fill — the main call-to-action color. */
--button-text: #FFFFFF;
--font-heading: "WF Visual Sans", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "WF Visual Sans", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--radius: 4px;
--radius-button: 4px;
}
/* fonts: WF Visual Sans may be proprietary — safe free fallback: Newsreader (Google Fonts). */