Webflow — Design System
Webflow sells visual development with confident scale: an 80px/600 grotesk hero in its own WF Visual Sans, pure-white ground, and the signature #146EF5 blue carrying every action at a crisp 4px radius. Product UI stacks — designer canvas, CMS panels, optimize charts — tilt and overlap like layers in the tool itself, while 'Made in Webflow' logo walls go full dark for contrast. It is a builder's pitch: big type states the claim, layered screenshots immediately prove it.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/webflow.
Tokens
Webflow's decoded design system: background #FFFFFF, text #080808, accent #146EF5, link #E8F1FE, primary #146EF5; type scale h1 80px / h2 48px / body 16px; 4px spacing base; 4px base radius. The single interactive/action color is #146EF5 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FFFFFF |
| surface | #F0F0F0 |
| border | #D9D9D9 |
| text | #080808 |
| text_muted | #656565 |
| primary | #146EF5 |
| accent | #146EF5 |
| link | #E8F1FE |
| secondary | #3B82F6 |
| button_bg | #146EF5 |
| button_text | #FFFFFF |
Using these colors
- Action color
#146EF5— the single interactive color; only on things you click or must notice, never large fills. primary,accent,button_bgare all#146EF5— one role, not several (the action color).- accent
#146EF5— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - link
#E8F1FE— fails contrast on the background (~1.1:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). - secondary
#3B82F6— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: WF Visual Sans
- Body: WF Visual Sans
- Mono: WFVisualSans-Mono
- h1: 80px
- h2: 48px
- body: 16px
Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 14px, 16px, 19px, 21px, 24px
Radii
- base: 4px
- button: 4px
Motion
Micro-interactions run at 300ms (dominant) with cubic-bezier(0.455, 0.03, 0.515, 0.955).
- durations: 300ms · 450ms · 150ms
- easings:
cubic-bezier(0.455, 0.03, 0.515, 0.955)·cubic-bezier(0.645, 0.045, 0.355, 1) - animated properties: opacity, color, transform, background-color
Native design tokens
| Token | Value |
|---|---|
--colors--primary-accent | #146ef5 |
--colors--text | #080808 |
--colors--border | #d8d8d8 |
--colors--secondary-background | #f0f0f0 |
--colors--text-secondary | #5a5a5a |
--mkto-embed-checkbox-background | #ffffff |
--mkto-embed-color-button-hover | #0055d4 |
--mkto-embed-checkbox-border | #d8d8d8 |
--mkto-embed-color-border-hover | #898989 |
--mkto-embed-color-button | #146ef5 |
…and 29 more measured on the page.
Button states (measured)
- primary hover: background
#0055D4 - primary focus: outline
2px solid rgb(20, 110, 245)
Layout (measured)
- container max-width:
1300px - nav: 68px sticky
- common grid: 2 columns
Motion choreography (measured)
Load order: div.fluted-glass-canvas×30 → div.logo_grid-track → h2.u-mb-0 → div.creation-method-btn×3 → a.nav-banner → picture.inline-video_poster-wrap
Themes
dark counterpart: background #080808, text #080808.
Responsive (measured)
- breakpoints: 479px · 768px · 992px
- mobile (390px): hero 46px · nav inline
Per-section tokens (18)
- Hero — light · bg #FFFFFF · text #427ED8 · 1 col · left
- Hero — light · bg #FFFFFF · text #156EF6 · 1 col · left
- Logo Wall — light · bg #FFFFFF · text #020202 · 1 col · left
- Pricing / Plans — light · bg #FFFFFF · text #4A6EA4 · 1 col · left
- Feature — light · bg #FFFFFF · text #1C1E1D · 1 col · left
- Comparison — light · bg #F0F0F0 · text #080808 · 1 col · center
- CTA / Sign-up — light · bg #FFFFFF · text #156EF6 · 1 col · left
- Feature — light · bg #F0F0F0 · text #080808 · 1 col · left
- Testimonial / Social Proof — light · bg #FFFFFF · text #222222 · 1 col · left
- Feature — light · bg #FFFFFF · text #090909 · 1 col · left
- Gallery / Showcase — light · bg #FFFFFF · text #222222 · 1 col · left
- FAQ — light · bg #FFFFFF · text #696969 · 2 col · split
- Feature — light · bg #FFFFFF · text #5A5A5A · 1 col · left
- CTA / Sign-up — light · bg #FFFFFF · text #BABABA · 2 col · split
- CTA / Sign-up — light · bg #FFFFFF · text #6D5E68 · 1 col · left
- Logo Wall — light · bg #FFFFFF · text #777777 · 1 col · left
- Footer — light · bg #FFFFFF · text #156EF6 · 2 col · split
- CTA / Sign-up — light · bg #FFFFFF · text #2B3442 · 2 col · split
Export: DESIGN.md
# Webflow — Design System > light, modern, high, custom — deep decode (measured live) Webflow sells visual development with confident scale: an 80px/600 grotesk hero in its own WF Visual Sans, pure-white ground, and the signature #146EF5 blue carrying every action at a crisp 4px radius. Product UI stacks — designer canvas, CMS panels, optimize charts — tilt and overlap like layers in the tool itself, while 'Made in Webflow' logo walls go full dark for contrast. It is a builder's pitch: big type states the claim, layered screenshots immediately prove it. ## Colors | Role | Value | |------|-------| | bg | `#FFFFFF` | | surface | `#F0F0F0` | | border | `#D9D9D9` | | text | `#080808` | | text_muted | `#656565` | | primary | `#146EF5` | | accent | `#146EF5` | | link | `#E8F1FE` | | secondary | `#3B82F6` | | button_bg | `#146EF5` | | button_text | `#FFFFFF` | **Using these colors** - **Action color** `#146EF5` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds. - `primary`, `accent`, `button_bg` are all `#146EF5` — one role, not several (your action color). - **accent** `#146EF5` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - **link** `#E8F1FE` — fails contrast on the background (~1.1:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). - **secondary** `#3B82F6` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. - **Page coverage** (full-page screenshot pixels): `#FFFFFF` 72.2% · `#131111` 10.9% · `#527DC0` 10.5% · `#E5EAF1` 6.3% ## Typography - Heading: **WF Visual Sans** _(free fallback: Newsreader)_ - Body: **WF Visual Sans** _(free fallback: Newsreader)_ - Mono: **WFVisualSans-Mono** _(measured)_ | Role | Size / weight · line-height · tracking | |------|------------------------------------------| | hero | 80px / 600 · lh 83px · tracking -0.8px | | h2 | 56px / 600 · lh 58px | | h3 | 40px / 600 · lh 48px | | body | 12px / 400 · lh 18px | - Weight ladder: 400 · 500 · 550 · 600 — use these exact measured weights, not the 400/600 defaults. > **Fonts —** WF Visual Sans may be proprietary — safe free fallback: Newsreader (Google Fonts). ## Spacing - base unit: 4px (inferred from the measured scale) - measured scale: 2px, 4px, 6px, 8px, 12px, 14px, 16px, 19px, 21px, 24px — snap all gaps/padding to these - section rhythm: 80px top/bottom padding per section (measured) ## Radius - base: 4px - button: 4px - card: 8px - pill: 9999px - sharp: 2px ## Buttons | Button | Fill / text | Border | Radius | Padding | Font | Shadow | |--------|-------------|--------|--------|---------|------|--------| | primary | `#146EF5` / `#FFFFFF` | none | 4px | 16px 24px 16px 24px | 500 16px / -0.16px | none | | secondary | `rgba(0, 0, 0, 0)` / `#080808` | none | 0px | 20.775px 0px 19.177px 0px | 500 15.9808px / -0.159808px | none | **States (measured, not guessed)** - primary hover: background `#0055D4` - primary focus: outline `2px solid rgb(20, 110, 245)` - secondary hover: color `color(srgb 0.0745341 0.399346 0.886564)` - transition: `background-color 0.3s cubic-bezier(0.455, 0.03, 0.515, 0.955)` ## Motion - durations: 300ms (dominant) · 450ms · 150ms - easings: `cubic-bezier(0.455, 0.03, 0.515, 0.955)` (dominant) · `cubic-bezier(0.645, 0.045, 0.355, 1)` - animated properties: opacity, color, transform, background-color Micro-interactions use the dominant duration + easing; nothing on the page animates slower than the longest duration above — don't invent springier motion. ## Their own tokens (verbatim from :root) | Token | Value | |-------|-------| | `--colors--primary-accent` | `#146ef5` | | `--colors--text` | `#080808` | | `--colors--border` | `#d8d8d8` | | `--colors--secondary-background` | `#f0f0f0` | | `--colors--text-secondary` | `#5a5a5a` | | `--mkto-embed-checkbox-background` | `#ffffff` | | `--mkto-embed-color-button-hover` | `#0055d4` | | `--mkto-embed-checkbox-border` | `#d8d8d8` | | `--mkto-embed-color-border-hover` | `#898989` | | `--mkto-embed-color-button` | `#146ef5` | | `--mkto-embed-color-border` | `#d8d8d8` | | `--mkto-embed-checkbox-checked` | `#080808` | _…and 27 more measured on the page._ Prefer these names when extending their system — it's the brand's actual vocabulary. ## Layout (measured) - container max 1300px · common grid: 2-col - nav: 68px sticky · border-bottom 1px solid rgb(216, 216, 216) · bg #FFFFFF | Section (y) | Height | Cols | Gap | Pad y | Split | |---|---|---|---|---|---| | 1234 | 1134 | 3 | — | 80/80 | — | | 1314 | 175 | — | — | 0/0 | — | | 2369 | 467 | — | — | 80/80 | — | | 3788 | 1170 | 2 | — | 80/80 | 92/8 | ## Motion choreography (measured) Load order: `div.fluted-glass-canvas`×30 @0ms → `div.logo_grid-track` @1ms → `h2.u-mb-0` @269ms → `div.creation-method-btn`×3 @763ms → `a.nav-banner` @1324ms → `picture.inline-video_poster-wrap` @1324ms - `div.creation-method-btn` ×3 — opacity 0→1 · transform scale(1.015) translateZ(0px)→scale(1) translateZ(0px) — 750ms cubic-bezier(0.455, 0.03, 0.515, 0.955) (delay 450ms) - `div.home-hero_marquee` — opacity 0→1 · transform scale(1.015) translateZ(0px)→scale(1) translateZ(0px) — 750ms cubic-bezier(0.455, 0.03, 0.515, 0.955) (delay 750ms) - `h2.u-text-center` — opacity 0→1 · transform scale(1.015) translateZ(0px)→scale(1) translateZ(0px) — 1200ms cubic-bezier(0.455, 0.03, 0.515, 0.955) (delay 750ms) - `div.row` — opacity 0→1 · transform scale(1.015) translateZ(0px)→scale(1) translateZ(0px) — 750ms cubic-bezier(0.455, 0.03, 0.515, 0.955) (delay 1950ms) - `div.fluted-glass-canvas` ×14 — transform translate(0px)→translate(-4%, 2%) — 300ms steps(5) · loops Rebuild the timeline, not just the durations — order, delays and staggers above are the choreography. ## Components (measured) - disabled: bg #080808 · text #FFFFFF ## Themes (both measured) - dark counterpart: bg `#080808` · text `#080808` - tokens that flip between modes: - `--colors--text`: `#080808` → `white` - `--colors--border`: `#d8d8d8` → `#363636` - `--colors--secondary-background`: `#f0f0f0` → `#171717` - `--colors--text-secondary`: `#5a5a5a` → `#ababab` - `--mkto-embed-checkbox-background`: `#ffffff` → `#171717` - `--mkto-embed-checkbox-border`: `#d8d8d8` → `#5a5a5a` - `--mkto-embed-color-border-hover`: `#898989` → `#d8d8d8` - `--mkto-embed-color-border`: `#d8d8d8` → `#5a5a5a` ## Responsive (measured) - breakpoints: 479px · 768px · 992px - mobile (390px): hero 46px · body 16px · nav: inline ## How to apply Paste the Tailwind `@theme` (or CSS variables) as your base, then build each section to its spec — verify every color, radius, and font against these tokens. Hover/focus states, shadows and motion timings above are measured from the live page — match them exactly, don't re-guess them. --- > **Decoded with Mozaika** — measured live, not guessed. Full decoded design system + one-command install: mozaika.design/ds/webflow
Export: Tailwind v4 (@theme)
@theme {
/* action color #146EF5 — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #FFFFFF;
--color-surface: #F0F0F0;
--color-border: #D9D9D9;
--color-text: #080808;
--color-text-muted: #656565;
--color-primary: #146EF5; /* primary brand / action color. */
--color-accent: #146EF5; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--color-link: #E8F1FE; /* fails contrast on the background (~1.1:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
--color-secondary: #3B82F6; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--color-button-bg: #146EF5; /* primary-button fill — the main call-to-action color. */
--color-button-text: #FFFFFF;
/* fonts: WF Visual Sans may be proprietary — safe free fallback: Newsreader (Google Fonts). */
--font-heading: "WF Visual Sans", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "WF Visual Sans", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-mono: "WFVisualSans-Mono", ui-monospace, monospace;
/* measured weights: 400, 500, 550, 600 — use these, not 400/600 */
--text-hero: 80px; --font-weight-hero: 600; --leading-hero: 83px; --tracking-hero: -0.8px;
--text-h2: 56px; --font-weight-h2: 600; --leading-h2: 58px;
--text-h3: 40px; --font-weight-h3: 600; --leading-h3: 48px;
--text-body: 12px; --font-weight-body: 400; --leading-body: 18px;
--radius-base: 4px;
--radius-button: 4px;
--radius-card: 8px;
--radius-pill: 9999px;
--radius-sharp: 2px;
--color-btn-hover: #0055D4; /* measured primary hover fill */
--outline-focus: 2px solid rgb(20, 110, 245); /* measured focus ring */
--ease-brand: cubic-bezier(0.455, 0.03, 0.515, 0.955);
--duration-fast: 150ms; /* use: duration-[var(--duration-fast)] */
--duration-base: 300ms;
--duration-slow: 450ms;
--section-y: 80px; /* per-section vertical padding (measured) */
--spacing: 4px; /* measured base — drives the p-*/gap-* scale. steps seen on the page: 2, 4, 6, 8, 12, 14, 16, 19, 21, 24px */
}Export: CSS variables
:root {
/* action color #146EF5 — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #FFFFFF;
--surface: #F0F0F0;
--border: #D9D9D9;
--text: #080808;
--text-muted: #656565;
--primary: #146EF5; /* primary brand / action color. */
--accent: #146EF5; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--link: #E8F1FE; /* fails contrast on the background (~1.1:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference). */
--secondary: #3B82F6; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--button-bg: #146EF5; /* primary-button fill — the main call-to-action color. */
--button-text: #FFFFFF;
--font-heading: "WF Visual Sans", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "WF Visual Sans", "Newsreader", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-mono: "WFVisualSans-Mono", ui-monospace, monospace;
--text-hero: 80px; --weight-hero: 600; --leading-hero: 83px; --tracking-hero: -0.8px;
--text-h2: 56px; --weight-h2: 600; --leading-h2: 58px;
--text-h3: 40px; --weight-h3: 600; --leading-h3: 48px;
--text-body: 12px; --weight-body: 400; --leading-body: 18px;
--radius: 4px;
--radius-button: 4px;
--radius-card: 8px;
--radius-pill: 9999px;
--radius-sharp: 2px;
--btn-bg-hover: #0055D4;
--focus-ring: 2px solid rgb(20, 110, 245);
--ease: cubic-bezier(0.455, 0.03, 0.515, 0.955);
--duration-fast: 150ms;
--duration-base: 300ms;
--duration-slow: 450ms;
--section-y: 80px;
}
/* their own tokens, verbatim from the site's :root */
:root {
--colors--primary-accent: #146ef5;
--colors--text: #080808;
--colors--border: #d8d8d8;
--colors--secondary-background: #f0f0f0;
--colors--text-secondary: #5a5a5a;
--mkto-embed-checkbox-background: #ffffff;
--mkto-embed-color-button-hover: #0055d4;
--mkto-embed-checkbox-border: #d8d8d8;
--mkto-embed-color-border-hover: #898989;
--mkto-embed-color-button: #146ef5;
--mkto-embed-color-border: #d8d8d8;
--mkto-embed-checkbox-checked: #080808;
}
/* fonts: WF Visual Sans may be proprietary — safe free fallback: Newsreader (Google Fonts). */