Whoop — Design System
WHOOP trains at display weight: Proxima Nova at 120px/400 in white over athlete photography, all-caps CTAs (TRY WHOOP FOR FREE) at 8px radius, and recovery-score greens as the only interface color. The near-monochrome palette and stadium-scale type give the wearable the visual language of elite sport broadcast graphics — data as glory reel.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/ds/whoop.
Tokens
Whoop's decoded design system: background #000000, text #ECECEE, accent #4A53FF, link #FF0026, primary #4A53FF; type scale h1 120px / h2 100px / body 20px; 4px spacing base; 15px base radius. The single interactive/action color is #4A53FF — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #000000 |
| surface | #0E0E0E |
| border | #232323 |
| text | #ECECEE |
| text_muted | #929293 |
| primary | #4A53FF |
| accent | #4A53FF |
| link | #FF0026 |
| secondary | #41FF31 |
| button_bg | #4A53FF |
| button_text | #FFFFFF |
Using these colors
- Action color
#4A53FF— the single interactive color; only on things you click or must notice, never large fills. primary,accent,button_bgare all#4A53FF— one role, not several (the action color).- accent
#4A53FF— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - link
#FF0026— inline text links and link-styled controls. - secondary
#41FF31— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: Proxima Nova
- Body: Proxima Nova
- h1: 120px
- h2: 100px
- body: 20px
Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px
Radii
- base: 15px
- button: 16px
Per-section tokens (11)
- Hero
- Banner
- Feature
- Gallery / Showcase
- Pricing / Plans
- Testimonial / Social Proof
- Feature
- Feature
- Comparison
- CTA / Sign-up
- Footer
Export: DESIGN.md
# Whoop — Design System > dark, modern, high, custom WHOOP trains at display weight: Proxima Nova at 120px/400 in white over athlete photography, all-caps CTAs (TRY WHOOP FOR FREE) at 8px radius, and recovery-score greens as the only interface color. The near-monochrome palette and stadium-scale type give the wearable the visual language of elite sport broadcast graphics — data as glory reel. ## Colors | Role | Value | |------|-------| | bg | `#000000` | | surface | `#0E0E0E` | | border | `#232323` | | text | `#ECECEE` | | text_muted | `#929293` | | primary | `#4A53FF` | | accent | `#4A53FF` | | link | `#FF0026` | | secondary | `#41FF31` | | button_bg | `#4A53FF` | | button_text | `#FFFFFF` | **Using these colors** - **Action color** `#4A53FF` — the single interactive color; it appears only on things you click or must notice (buttons, key highlights), never on large fills or backgrounds. - `primary`, `accent`, `button_bg` are all `#4A53FF` — one role, not several (your action color). - **accent** `#4A53FF` — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - **link** `#FF0026` — inline text links and link-styled controls. - **secondary** `#41FF31` — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. ## Typography - Heading: **Proxima Nova** _(free fallback: Montserrat)_ - Body: **Proxima Nova** _(free fallback: Montserrat)_ - h1: 120px - h2: 100px - body: 20px > **Fonts —** Proxima Nova is proprietary — closest free match: Montserrat (Google). Load Montserrat; keep Proxima Nova first so licensed users still get it. ## Spacing - base unit: 4px - scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px ## Radius - base: 15px - button: 16px ## Primary button - bg `#4A53FF` · text `#FFFFFF` · radius 16px ## How to apply Paste the Tailwind `@theme` (or CSS variables) as your base, then build each section to its spec — verify every color, radius, and font against these tokens.
Export: Tailwind v4 (@theme)
@theme {
/* action color #4A53FF — the one interactive color; buttons/links/emphasis only, never large fills. */
--color-bg: #000000;
--color-surface: #0E0E0E;
--color-border: #232323;
--color-text: #ECECEE;
--color-text-muted: #929293;
--color-primary: #4A53FF; /* primary brand / action color. */
--color-accent: #4A53FF; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--color-link: #FF0026; /* inline text links and link-styled controls. */
--color-secondary: #41FF31; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--color-button-bg: #4A53FF; /* primary-button fill — the main call-to-action color. */
--color-button-text: #FFFFFF;
/* fonts: Proxima Nova is proprietary — closest free match: Montserrat (Google). Load Montserrat; keep Proxima Nova first so licensed users still get it. */
--font-heading: "Proxima Nova", "Montserrat", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Proxima Nova", "Montserrat", system-ui, -apple-system, 'Segoe UI', sans-serif;
--text-h1: 120px;
--text-h2: 100px;
--text-body: 20px;
--radius-base: 15px;
--radius-button: 16px;
--spacing-1: 2px;
--spacing-2: 4px;
--spacing-3: 6px;
--spacing-4: 8px;
--spacing-5: 12px;
--spacing-6: 16px;
--spacing-7: 24px;
--spacing-8: 32px;
}Export: CSS variables
:root {
/* action color #4A53FF — the one interactive color; buttons/links/emphasis only, never large fills. */
--bg: #000000;
--surface: #0E0E0E;
--border: #232323;
--text: #ECECEE;
--text-muted: #929293;
--primary: #4A53FF; /* primary brand / action color. */
--accent: #4A53FF; /* THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. */
--link: #FF0026; /* inline text links and link-styled controls. */
--secondary: #41FF31; /* optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two. */
--button-bg: #4A53FF; /* primary-button fill — the main call-to-action color. */
--button-text: #FFFFFF;
--font-heading: "Proxima Nova", "Montserrat", system-ui, -apple-system, 'Segoe UI', sans-serif;
--font-body: "Proxima Nova", "Montserrat", system-ui, -apple-system, 'Segoe UI', sans-serif;
--radius: 15px;
--radius-button: 16px;
}
/* fonts: Proxima Nova is proprietary — closest free match: Montserrat (Google). Load Montserrat; keep Proxima Nova first so licensed users still get it. */