Allbirds — Design Score: 87/100 (grade A)
Typography and motion are locked in (96, 100). Spacing leaks discipline—only 7 of 12 spacings snap to grid, breaking rhythm.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/score/allbirds.com.
The four measured dimensions
- Typography & Hierarchy: 96/100
- Color & Contrast: 82/100
- Spacing & Layout: 68/100
- Motion & Polish: 100/100
What we measured
- Typography & Hierarchy — type ladder rhythm: 1.67× · 1.20× · 1.43× · 1.17× (35.0/35)
- Typography & Hierarchy — weight contrast: [400, 500, 700] (spread 300) (20.0/20)
- Typography & Hierarchy — body line-height: 1.43 (15.0/15)
- Typography & Hierarchy — heading line-height: 1.50 (5.7/10)
- Typography & Hierarchy — size discipline: 5 (20.0/20)
- Color & Contrast — body text contrast (WCAG): 17.32:1 (30.0/30)
- Color & Contrast — primary button contrast: 16.10:1 (10.0/10)
- Color & Contrast — accent discipline: 3 (20.0/20)
- Color & Contrast — surface coverage: 42% dominant (12.3/20)
- Color & Contrast — scheme consistency: light (10.0/20)
- Spacing & Layout — spacing grid: 8px grid · 73% confidence (25.6/35)
- Spacing & Layout — grid adherence: 7/12 on 8px (14.6/25)
- Spacing & Layout — structure & responsive: 2 breakpoints (15.0/15)
- Motion & Polish — motion tokens: 200ms dominant (25.0/25)
- Motion & Polish — choreography: 10 reveal candidates (20.0/20)
Every line above is read from the live DOM — the exact contrast ratio, the detected spacing grid, the forced hover states — not an AI's guess from a screenshot.
Top fixes
- Audit and snap spacing to 8px grid
- Expand surface coverage to reduce accent visual noise
- Tighten heading line-height to display standard
The comprehensive report — every fix with why + the exact how-to — is part of Mozaika Pro.
An automated measurement of Allbirds's publicly-visible design (color, type, spacing, motion) — not affiliated with allbirds.com. Removal requests: hello@mozaika.design.