Amazon — Design Score: 81/100 (grade B)
Amazon's typography & motion are tight; primary button is nearly unreadable (3:1 contrast) and layout feels cramped—fix those two to unlock conversion.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/score/amazon.com.
The four measured dimensions
- Typography & Hierarchy: 99/100
- Color & Contrast: 75/100
- Spacing & Layout: 50/100
- Motion & Polish: 96/100
What we measured
- Typography & Hierarchy — type ladder rhythm: 1.14× · 1.31× · 1.33× · 1.09× (34.2/35)
- Typography & Hierarchy — weight contrast: [400, 700] (spread 300) (20.0/20)
- Typography & Hierarchy — body line-height: 1.50 (15.0/15)
- Typography & Hierarchy — heading line-height: 1.33 (10.0/10)
- Typography & Hierarchy — size discipline: 5 (20.0/20)
- Color & Contrast — body text contrast (WCAG): 18.94:1 (30.0/30)
- Color & Contrast — primary button contrast: 3.00:1 (4.8/10)
- Color & Contrast — accent discipline: 2 (20.0/20)
- Color & Contrast — surface coverage: 28% dominant (5.9/20)
- Color & Contrast — scheme consistency: light (14.0/20)
- Spacing & Layout — spacing grid: 5px grid · 75% confidence (26.2/35)
- Spacing & Layout — grid adherence: 4/12 on 5px (8.3/25)
- Spacing & Layout — breathing room: 0.73 density · dense (0.0/25)
- Spacing & Layout — structure & responsive: 2 breakpoints (15.0/15)
- Motion & Polish — motion tokens: 100ms dominant (20.6/25)
- Motion & Polish — choreography: 1 reveal candidates (20.0/20)
Every line above is read from the live DOM — the exact contrast ratio, the detected spacing grid, the forced hover states — not an AI's guess from a screenshot.
Top fixes
- Raise primary button contrast from 3:1 to 4.5:1 minimum
- Reduce layout density: increase breathing room to 0.55–0.65
- Snap remaining 67% of spacings to 5px grid
The comprehensive report — every fix with why + the exact how-to — is part of Mozaika Pro.
An automated measurement of Amazon's publicly-visible design (color, type, spacing, motion) — not affiliated with amazon.com. Removal requests: hello@mozaika.design.