Instacart — Design Score: 83/100 (grade B)
Typography & color are locked in; spacing lacks grid discipline and motion is sparse—no choreography to guide users through key moments.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/score/instacart.com.
The four measured dimensions
- Typography & Hierarchy: 96/100
- Color & Contrast: 90/100
- Spacing & Layout: 63/100
- Motion & Polish: 71/100
What we measured
- Typography & Hierarchy — type ladder rhythm: 1.08× · 1.08× · 1.71× · 1.17× (31.4/35)
- Typography & Hierarchy — weight contrast: [400, 600, 700] (spread 300) (20.0/20)
- Typography & Hierarchy — body line-height: 1.43 (15.0/15)
- Typography & Hierarchy — heading line-height: 1.14 (10.0/10)
- Typography & Hierarchy — size discipline: 5 (20.0/20)
- Color & Contrast — body text contrast (WCAG): 21.00:1 (30.0/30)
- Color & Contrast — primary button contrast: 4.56:1 (10.0/10)
- Color & Contrast — accent discipline: 3 (20.0/20)
- Color & Contrast — surface coverage: 64% dominant (16.0/20)
- Color & Contrast — scheme consistency: light (14.0/20)
- Spacing & Layout — breathing room: 0.38 density · regular (18.4/25)
- Spacing & Layout — structure & responsive: 2 breakpoints (15.0/15)
- Motion & Polish — motion tokens: 100ms dominant (20.6/25)
- Motion & Polish — choreography: 0 reveal candidates (10.0/20)
Every line above is read from the live DOM — the exact contrast ratio, the detected spacing grid, the forced hover states — not an AI's guess from a screenshot.
Top fixes
- Define and enforce a 4px–8px spacing grid system
- Add motion choreography: staged reveal on load/scroll
- Expand interactive states: focus ring + active feedback
The comprehensive report — every fix with why + the exact how-to — is part of Mozaika Pro.
An automated measurement of Instacart's publicly-visible design (color, type, spacing, motion) — not affiliated with instacart.com. Removal requests: hello@mozaika.design.