Kinfolk — Design Score: 81/100 (grade B)
Clean typography and color hierarchy, but spacing feels cramped—whitespace isn't working hard enough to guide users through content.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/score/kinfolk.com.
The four measured dimensions
- Typography & Hierarchy: 92/100
- Color & Contrast: 86/100
- Spacing & Layout: 58/100
- Motion & Polish: 82/100
What we measured
- Typography & Hierarchy — type ladder rhythm: 1.20× · 1.56× · 2.13× · 1.07× (28.3/35)
- Typography & Hierarchy — weight contrast: [400, 500, 700] (spread 300) (20.0/20)
- Typography & Hierarchy — body line-height: 1.33 (14.0/15)
- Typography & Hierarchy — heading line-height: 1.00 (10.0/10)
- Typography & Hierarchy — size discipline: 5 (20.0/20)
- Color & Contrast — body text contrast (WCAG): 21.00:1 (30.0/30)
- Color & Contrast — primary button contrast: 21.00:1 (10.0/10)
- Color & Contrast — accent discipline: 2 (20.0/20)
- Color & Contrast — surface coverage: 55% dominant (16.0/20)
- Color & Contrast — scheme consistency: light (10.0/20)
- Spacing & Layout — structure & responsive: 2 breakpoints (15.0/15)
- Motion & Polish — motion tokens: 400ms dominant (25.0/25)
- Motion & Polish — choreography: 5 reveal candidates (20.0/20)
Every line above is read from the live DOM — the exact contrast ratio, the detected spacing grid, the forced hover states — not an AI's guess from a screenshot.
Top fixes
- Define and document spacing grid—establish explicit margin/padding steps
- Increase body line-height from 1.33 to 1.50+ for long-form content blocks
- Strengthen interactive state visibility on primary CTA buttons
The comprehensive report — every fix with why + the exact how-to — is part of Mozaika Pro.
An automated measurement of Kinfolk's publicly-visible design (color, type, spacing, motion) — not affiliated with kinfolk.com. Removal requests: hello@mozaika.design.