Nike — Design Score: 82/100 (grade B)
Nike nails motion & typography but spacing is cramped (0.75 density); users feel squeezed despite clean hierarchy.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/score/nike.com.
The four measured dimensions
- Typography & Hierarchy: 88/100
- Color & Contrast: 79/100
- Spacing & Layout: 60/100
- Motion & Polish: 98/100
What we measured
- Typography & Hierarchy — type ladder rhythm: 1.58× · 2.00× · 1.71× · 1.17× (31.9/35)
- Typography & Hierarchy — weight contrast: [400, 500] (spread 100) (11.4/20)
- Typography & Hierarchy — body line-height: 1.50 (15.0/15)
- Typography & Hierarchy — heading line-height: 1.00 (10.0/10)
- Typography & Hierarchy — size discipline: 5 (20.0/20)
- Color & Contrast — body text contrast (WCAG): 18.88:1 (30.0/30)
- Color & Contrast — primary button contrast: 18.88:1 (10.0/10)
- Color & Contrast — accent discipline: 2 (20.0/20)
- Color & Contrast — surface coverage: 26% dominant (4.9/20)
- Color & Contrast — scheme consistency: light (14.0/20)
- Spacing & Layout — spacing grid: 4px grid · 82% confidence (28.7/35)
- Spacing & Layout — grid adherence: 8/12 on 4px (16.7/25)
- Spacing & Layout — breathing room: 0.75 density · dense (0.0/25)
- Spacing & Layout — structure & responsive: 2 breakpoints (15.0/15)
- Motion & Polish — motion tokens: 500ms dominant (25.0/25)
- Motion & Polish — choreography: 23 reveal candidates (20.0/20)
Every line above is read from the live DOM — the exact contrast ratio, the detected spacing grid, the forced hover states — not an AI's guess from a screenshot.
Top fixes
- Expand spacing density to 0.50–0.65 (breathing room)
- Enforce 4px grid adherence across all spacings (now 8/12)
- Add a 600+ weight (bold) for true weight contrast
The comprehensive report — every fix with why + the exact how-to — is part of Mozaika Pro.
An automated measurement of Nike's publicly-visible design (color, type, spacing, motion) — not affiliated with nike.com. Removal requests: hello@mozaika.design.