Amazon Mobile — design system & UI screens

E-commerce · 6 screens · amazon.com

A scrollable feed showcasing personalized product recommendations in a grid layout. Features multiple category cards (Recommended, More to explore) with product imagery, followed by "Keep shopping for" cards with lifestyle items and promotional badges. Official Google Play listing screenshot.

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This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/amazon-mobile.

Decoded design system

Amazon Mobile's decoded design system: background #FFFFFF, text #000000, accent #FF6201, link #FF6201, primary #FF6201; type scale h1 34px / h2 22px / body 17px; 5px spacing base; 12px base radius. The single interactive/action color is #FF6201 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#FFFFFF`
surface	`#EFEFEF`
border	`#D8D8D8`
text	`#000000`
text_muted	`#606060`
primary	`#FF6201`
accent	`#FF6201`
link	`#FF6201`
button_bg	`#FF6201`
button_text	`#FFFFFF`

Using these colors

Action color #FF6201 — the single interactive color; only on things you click or must notice, never large fills.
primary, accent, link, button_bg are all #FF6201 — one role, not several (the action color).
accent #FF6201 — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.

Typography

h1: 34px
h2: 22px
body: 17px

Spacing

base unit: 5px
scale: 2px, 3px, 4px, 5px, 6px, 7px, 8px, 9px, 10px, 15px

Radii

base: 12px
button: 12px

Shadows (elevation)

subtle: rgb(136, 136, 136) 0px 1px 3px 0px
card: rgba(15, 17, 17, 0.5) 0px 0px 14px 0px

Motion

Micro-interactions run at 100ms (dominant) with linear.

durations: 100ms
easings: linear

Native design tokens

Token	Value
`--nav-desktop-header-tbg`	`#131921`
`--nav-desktop-header-bbg`	`#232f3e`
`--nav-go-button-bg`	`#febd69`
`--nav-go-button-hbg`	`#f3a847`
`--nav-search-border-shadow`	`#ff9900`
`--nav-search-scope`	`#e6e6e6`
`--nav-search-scope-hover`	`#d4d4d4`
`--nav-x-shop-links`	`#fff`
`--nav-x-shop-links-active`	`#ccc`
`--nav-cart-count`	`#f08804`

…and 2 more measured on the page.

Button states (measured)

primary hover: padding 7px 8px 7px 8px · border-radius 2px · border 1px solid rgb(255, 255, 255)
primary focus: padding 7px 8px 7px 8px · border-radius 0px · border 1px solid rgba(0, 0, 0, 0) · box-shadow rgb(255, 153, 0) 0px 0px 0px 2px, rgba(255, 153, 0, 0.5) 0px 0px 0px 3px

Layout (measured)

nav: 440px fixed

Motion choreography (measured)

Load order: div → ol.a-carousel

Scroll reveal: 1 elements rest at opacity 0, animate in over 240ms.

Input (measured)

height 38px · radius 8px

Responsive (measured)

breakpoints: 768px · 919px · 1000px · 1025px · 1100px · 1239px
mobile (390px): nav inline

Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →