Arc — design system & UI screens
A long-scroll marketing landing page that alternates full-bleed cobalt-blue sections with white space, anchored by a centered hero (headline, subtext, dark pill CTA) and a sequence of realistic in-browser app mockups demonstrating features. Visual hierarchy relies on large centered serif/sans headlines, generous vertical rhythm, oversized product screenshots in colored window chrome, and a press-quote band plus a social-proof testimonial grid near the footer.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/arc.
Decoded design system
Arc's decoded design system: background #FFFCEC, text #0A0A0B, accent #2702C2, link #3139FB, primary #2702C2; type scale h1 32px / h2 32px / body 20px; 8px spacing base; 0px base radius. The single interactive/action color is #2702C2 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FFFCEC |
| surface | #F0EDDE |
| border | #DAD7CA |
| text | #0A0A0B |
| text_muted | #676560 |
| primary | #2702C2 |
| accent | #2702C2 |
| link | #3139FB |
| button_bg | #2702C2 |
| button_text | #FFFFFF |
Using these colors
- Action color
#2702C2— the single interactive color; only on things you click or must notice, never large fills. primary,accent,button_bgare all#2702C2— one role, not several (the action color).- accent
#2702C2— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - link
#3139FB— inline text links and link-styled controls.
Typography
- Heading: Marlin Soft
- Body: Segoe UI
- Mono: ABC Favorit Mono
- h1: 32px
- h2: 32px
- body: 20px
Spacing
- base unit: 8px
- scale: 3px, 4px, 6px, 8px, 10px, 12px, 16px, 20px, 24px, 32px
Radii
- base: 0px
- button: 10px
Shadow
rgba(0, 0, 0, 0.1) 0px 5px 5px 0px
Shadows (elevation)
- card:
rgba(0, 0, 0, 0.1) 0px 5px 5px 0px
Motion
Micro-interactions run at 150ms (dominant) with ease.
- durations: 150ms · 200ms · 100ms
- easings:
ease·ease-out - animated properties: transform, background, box-shadow, opacity
Native design tokens
| Token | Value |
|---|---|
--colors-primary7 | #CF3828 |
--colors-focusOutline | #96C4FF |
--colors-highContrast | #000 |
--colors-primary6 | #FA4531 |
--colors-students-light_grey-hover | #D7D6C4 |
--colors-brandOffwhite | #FFFCEC |
--colors-secondary4 | #008279 |
--colors-secondary2 | #00C9C3 |
--colors-brandDeepBlue | #2404AA |
--colors-lowContrast | #FFF |
…and 103 more measured on the page.
Button states (measured)
- primary hover: box-shadow
rgba(0, 0, 0, 0.2) 0px 7px 15px 0px· transformmatrix(1.02, 0, 0, 1.02, 0, 0) - primary focus: box-shadow
rgba(0, 0, 0, 0.1) 0px 2px 6px 0px· outline2px solid rgb(150, 196, 255)· transformmatrix(1.02, 0, 0, 1.02, 0, 0)
Layout (measured)
- container max-width:
1440px - nav: 36px
Motion choreography (measured)
Load order: div.marquee×2
Responsive (measured)
- breakpoints: 480px · 600px · 650px · 800px · 960px · 1075px
- mobile (390px): hero 32px · nav hamburger
Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →
Screens
Sections (9)
- Hero — Dia announcement hero with Try Dia pill
- Testimonial / Social Proof — Giant indigo Verge pull-quote with dual download buttons
- Gallery / Showcase — Floating browser screenshot showcase
- Feature — 'Anticipates them' feature with photo-gallery app shot
- Feature — Spaces feature — 'different sides of you'
- Feature — Themes feature — 'Your perfect setup'
- Feature — Privacy statement with learn-more link
- Testimonial / Social Proof — Cream wall of four @-handle user quotes
- Footer — Final download CTA over indigo footer