Axiom — design system & UI screens
A near-black observability landing rendered almost entirely in a monospaced terminal typeface, where the signature element is ASCII-character texture — fields of chevrons (>), dollar signs, slashes and plus marks that fill card backgrounds and the hero's right margin like animated code rain. The hero pairs a "~/" shell prompt with a left-aligned "Observability re-invented" headline, an orange "Book a demo" button, and a large product query-console screenshot bleeding below it. Repeated patterns include three-up feature cards with glyph-filled headers, a tabbed use-case panel, two outlined pricing cards (Axiom Cloud / self-serve enterprise), a horizontal case-study carousel, and a footer that ends in a giant ">>>> AXIOM, INC." ASCII banner.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/axiom.
Decoded design system
Axiom's decoded design system: background #000000, text #6B7280, accent #DA5C2C, link #569CD6, primary #DA5C2C; type scale h1 32px / h2 24px / body 14px; 8px spacing base; 4px base radius. The single interactive/action color is #DA5C2C — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #000000 |
| surface | #060607 |
| border | #101113 |
| text | #6B7280 |
| text_muted | #42464F |
| primary | #DA5C2C |
| accent | #DA5C2C |
| link | #569CD6 |
| secondary | #6B7280 |
| button_bg | #DA5C2C |
| button_text | #FFFFFF |
Using these colors
- Action color
#DA5C2C— the single interactive color; only on things you click or must notice, never large fills. primary,accent,button_bgare all#DA5C2C— one role, not several (the action color).- accent
#DA5C2C— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - link
#569CD6— inline text links and link-styled controls. - secondary
#6B7280— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: Berkeley Mono
- Body: Inter
- Mono: BerkeleyMono
- h1: 32px
- h2: 24px
- body: 14px
Spacing
- base unit: 8px
- scale: 2px, 4px, 6px, 8px, 16px, 24px, 32px, 40px, 48px, 64px
Radii
- base: 4px
- button: 2px
Shadow
rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
Shadows (elevation)
- subtle:
rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px - card:
rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 20px 25px -5px, rgba(0, 0, 0, 0.1) 0px 8px 10px -6px
Motion
Micro-interactions run at 200ms (dominant) with cubic-bezier(0.4, 0, 0.2, 1).
- durations: 200ms · 150ms · 300ms
- easings:
cubic-bezier(0.4, 0, 0.2, 1)·cubic-bezier(0.4, 0, 1, 1) - animated properties: color, background-color, border-color, text-decoration-color
Native design tokens
| Token | Value |
|---|---|
--gray-13 | #0c0c0c |
--gray-01 | #fcfcfc |
--gray-02 | #f9f9f9 |
--gray-03 | #f0f0f0 |
--gray-04 | #e8e8e8 |
--gray-05 | #e0e0e0 |
--gray-06 | #d9d9d9 |
--gray-07 | #cecece |
--gray-08 | #bbbbbb |
--gray-09 | #8d8d8d |
…and 89 more measured on the page.
Button states (measured)
- primary focus: outline
1px auto rgb(16, 16, 16)
Layout (measured)
- container max-width:
1240px - nav: 74px sticky
Motion choreography (measured)
Load order: div.inline-block → div.dark
Responsive (measured)
- breakpoints: 640px · 768px · 1024px · 1240px · 1280px · 1536px
- mobile (390px): hero 30px · nav hamburger
Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →
Screens
- Observability landing with monospace terminal hero and ASCII-textured feature and pricing cards
- Usage-based analytics pricing with interactive cost calculator and full plan comparison table
Sections (22)
- Hero — Usage-based pricing hero with dual CTAs
- Hero — Terminal hero — 'Observability re-invented' with ASCII rain and live APL query dashboard
- Banner — Sticky AXIOM navigation bar
- Logo Wall — Fueling 40,000+ organizations — dotted-border logo wall (Asana, Netlify, Vercel, Cal.com)
- Testimonial / Social Proof — Twin case-study quotes — Hapn and Cal.com founders
- Feature — Personal vs self-serve enterprise split
- Feature — Discover event data potential — three ASCII-texture cards (costs, AI engineering, predictions)
- Comparison — Personal vs Axiom Cloud full feature table
- Feature — Solve today's challenges — tabbed product tour with log management panel
- Pricing / Plans — Automatic on-demand discount tier tables
- Feature — Axiom Event Data Platform — platform sidebar menu + Monitoring console detail
- Feature — Enterprise add-on feature cards
- Pricing / Plans — Transparent flexible pricing — Axiom Cloud vs fair self-serve enterprise ASCII cards
- FAQ — Tabbed pricing FAQ accordion
- Testimonial / Social Proof — Empowering 30,000+ teams — case-study carousel (Hapn, Cal.com, Plex) + logo strip
- CTA / Sign-up — Get started with Axiom closing CTA
- Gallery / Showcase — Stay up-to-date — announcement and blog post cards
- Footer — Multi-column footer with compliance badges and ASCII logo
- Steps / How-it-works — Up and running in minutes — ADOPT AXIOM checklist + time-to-value matrix
- Feature — Full-width live query dashboard band
- CTA / Sign-up — Axiom captures 100% of your event data — Book a demo banner
- Footer — Multi-column footer with compliance badges + giant ASCII 'AXIOM, INC.' signature