Craft — design system & UI screens
Soft, illustrated landing where a painterly blue-sky-with-clouds hero frames a centered serif headline ("Your space for notes, tasks, and big ideas") above a floating product screenshot rendered on a notebook-paper sheet. The signature treatment is a warm cream canvas broken into oversized pastel feature blocks (lavender, sage green, butter yellow) each holding a tilted, drop-shadowed app card, interleaved with a "How people use Craft" row of real-photo persona avatars and italic-serif testimonials. Closes with a horizontal carousel of textured, frame-mounted template thumbnails reinforcing the cozy, hand-crafted, anti-corporate mood.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/craft.
Decoded design system
Craft's decoded design system: background #FCF9F7, text #030302, accent #030302, link #FF3B30, primary #9BD8A9; type scale h1 66px / h2 54px / body 16px; 4px spacing base; 6px base radius. The single interactive/action color is #030302 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FCF9F7 |
| surface | #EDEAE8 |
| border | #D6D4D2 |
| text | #030302 |
| text_muted | #61605F |
| primary | #9BD8A9 |
| accent | #030302 |
| link | #FF3B30 |
| secondary | #3C82F7 |
| button_bg | #030302 |
| button_text | #FFFFFF |
Using these colors
- Action color
#030302— the single interactive color; only on things you click or must notice, never large fills. accent,button_bgare all#030302— one role, not several (the action color).- accent
#030302— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - primary
#9BD8A9— a brand color — but the call-to-action uses #030302, not this. - link
#FF3B30— inline text links and link-styled controls. - secondary
#3C82F7— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: Untitled Serif
- Body: Untitled Sans
- h1: 66px
- h2: 54px
- body: 16px
Spacing
- base unit: 4px
- scale: 3px, 4px, 5px, 8px, 10px, 12px, 16px, 20px, 24px, 32px
Radii
- base: 6px
- button: 9999px
Shadow
rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
Shadows (elevation)
- overlay:
rgba(0, 0, 0, 0.01) 0px 50px 40px 0px, rgba(0, 0, 0, 0.02) 0px 50px 40px 0px, rgba(0, 0, 0, 0.05) 0px 20px 40px 0px, rgba(0, 0, 0, 0.08) 0px 3px 10px 0px
Motion
Micro-interactions run at 150ms (dominant) with cubic-bezier(0.4, 0, 0.2, 1).
- durations: 150ms · 200ms · 500ms
- easings:
cubic-bezier(0.4, 0, 0.2, 1)·cubic-bezier(0, 0, 0.2, 1) - animated properties: color, background-color, border-color, outline-color
Native design tokens
| Token | Value |
|---|---|
--card | #fff |
--card-foreground | #030302 |
--popover | #fff |
--popover-foreground | #030302 |
--primary | #030302 |
--primary-foreground | #030302 |
--secondary | #fff |
--secondary-foreground | #030302 |
--muted | #0303020a |
--muted-foreground | #03030280 |
…and 110 more measured on the page.
Button states (measured)
- primary hover: background
rgba(3, 3, 2, 0.75) - primary focus: outline
1px auto oklab(0.0959089 -0.00155481 0.00499368 / 0.0607843)
Layout (measured)
- container max-width:
1080px - nav: 52px fixed, backdrop
blur(4px) - common grid: 5 columns
Motion choreography (measured)
Load order: a.sticky → div.relative → div.relative
Responsive (measured)
- breakpoints: 640px · 768px · 1024px · 1280px · 1536px
- mobile (390px): hero 48px · nav inline
Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →
Screens
Sections (10)
- Hero — Illustrated sky hero with clipboard product shot
- Feature — 'Craft isn't just for one thing' icon row
- Testimonial / Social Proof — 'How people use Craft' persona avatar cards
- Feature — Blue 'From first thought to final form' panel
- Testimonial / Social Proof — Serif pull-quote testimonial
- Feature — Green 'everything's connected' integrations panel
- Logo Wall — Award badges row
- Feature — Yellow 'Planning that doesn't feel like work' panel
- Feature — 'Structure That Adapts to Your Thinking' three-up
- Gallery / Showcase — 'Make it unmistakably yours' theme gallery