Faire — design system & UI screens

E-commerce · 1 screen · 10 sections · faire.com

A wholesale B2B marketplace landing that opens with a centered "Unlock wholesale pricing" email + Google signup modal floating over a dimmed dark-grocery hero photo, with a thin top promo bar and search nav above. The signature treatment is the rhythm of full-bleed horizontal product/brand carousels (featured brands, bestsellers, explore categories) interleaved with large editorial color blocks — a deep maroon "We're Faire" band, a chartreuse "Try new brands with confidence" panel, and a peach moisturizer block — each pairing oversized serif headlines with lifestyle photography. A distinctive "Shop by your values" row of pill filters (Women owned, Black owned, LGBTQ+ owned, Eco friendly) adds a values-driven discovery layer rare on commerce homepages.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/faire.

Decoded design system

Faire's decoded design system: background #FBF8F6, text #333333, accent #F1F29F, link #FFD0B6, primary #F1F29F; type scale h1 52px / h2 38px / body 14px; 4px spacing base; 4px base radius. The single interactive/action color is #F1F29F — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#FBF8F6`
surface	`#EFECEA`
border	`#DDDAD8`
text	`#333333`
text_muted	`#7F7D7D`
primary	`#F1F29F`
accent	`#F1F29F`
link	`#FFD0B6`
secondary	`#1A73E8`
button_bg	`#F1F29F`
button_text	`#333333`

Using these colors

Action color #F1F29F — the single interactive color; only on things you click or must notice, never large fills.
primary, accent, button_bg are all #F1F29F — one role, not several (the action color).
accent #F1F29F — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
link #FFD0B6 — fails contrast on the background (~1.3:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference).
secondary #1A73E8 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

Heading: Nantes
Body: Graphik
h1: 52px
h2: 38px
body: 14px

Spacing

base unit: 4px
scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px

Radii

base: 4px
button: 4px

Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →

Screens

Faire wholesale marketplace landing with signup modal, retailer brand carousels, and values filters