Fishwife — design system & UI screens

E-commerce · 1 screen · 11 sections · https://eatfishwife.com/

Vibrant maximalist DTC hero; a dense wall of illustrated tinned-fish cans amid fresh produce, an 'Adored by over 800k customers' badge and a Shop Fishwife button.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/fishwife.

Decoded design system

Fishwife's decoded design system: background #FFFCF3, text #010101, accent #FDCD62, link #FFF8EA, primary #FDCD62; type scale h1 16px / h2 24px / body 18px; 8px spacing base; 8px base radius. The single interactive/action color is #FDCD62 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#FFFCF3`
surface	`#EFECE4`
border	`#D8D6CE`
text	`#010101`
text_muted	`#61605C`
primary	`#FDCD62`
accent	`#FDCD62`
link	`#FFF8EA`
secondary	`#397CC0`
button_bg	`#FDCD62`
button_text	`#010101`

Using these colors

Action color #FDCD62 — the single interactive color; only on things you click or must notice, never large fills.
primary, accent, button_bg are all #FDCD62 — one role, not several (the action color).
accent #FDCD62 — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
link #FFF8EA — fails contrast on the background (~1.0:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference).
secondary #397CC0 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

Heading: Recoleta
Body: Albert Sans
h1: 16px
h2: 24px
body: 18px

Spacing

base unit: 8px
scale: 2px, 4px, 8px, 10px, 11px, 12px, 16px, 24px, 26px, 32px

Radii

base: 8px
button: 70px

Shadow

rgb(1, 1, 1) 0px 0px 0px 0px

Shadows (elevation)

subtle: rgb(1, 1, 1) 0px 0px 0px 0px
card: rgba(63, 63, 68, 0.4) 0px 4px 10px 0px

Motion

Micro-interactions run at 200ms (dominant) with cubic-bezier(0.4, 0, 0.2, 1).

durations: 200ms · 300ms · 500ms
easings: cubic-bezier(0.4, 0, 0.2, 1) · linear
animated properties: transform, box-shadow, opacity, color

Native design tokens

Token	Value
`--color--accent`	`#fecd59`
`--color-text`	`#010101`
`--color-page-bg`	`#fffcf3`
`--color-panel-bg`	`#387cc0`
`--color-badge-bdr`	`rgba(1, 1, 1, 0.05)`
`--color-border`	`#010101`
`--color-button`	`#010101`
`--color-button-bg`	`#fecd59`
`--color--body--light`	`#313131`
`--color--alternative`	`#ffffff`

…and 85 more measured on the page.

Button states (measured)

primary hover: height 63.5938px
primary focus: outline 1px auto rgb(16, 16, 16)

Layout (measured)

container max-width: 650px
common grid: 2 columns

Motion choreography (measured)

Load order: div.animate-fade-in-up×4 → div.animate-fade-in-up×4 → img.animate-fade-in-up → img.animate-fade-in-up → ul.swiper-wrapper → div.swiper-wrapper

Scroll reveal: 10 elements rest at opacity 0, translateY(50px), animate in over 0.5s cubic-bezier(0.4, 0, 0.2, 1).

Responsive (measured)

breakpoints: 390px · 480px · 500px · 640px · 768px · 1024px
mobile (390px): hero 15px · nav inline

Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →

Screens

Fishwife - The World's Tastiest Tinned Fish