Front — design system & UI screens
A deep-violet landing hero with a large two-line white headline ("AI for simple support is everywhere. Complex customer operations demand Front.") sitting above a floating, dark inset product mockup showing a shared inbox conversation with avatars and an AI suggestion bubble; a lime-yellow "Request a demo" pill is the signature accent. Below, the page alternates white feature bands with rounded violet product cards on the right, a "Categories Won" bar-chart proof block, a 3x2 industry photo grid, customer testimonial cards, a dark integrations logo grid, and a lime CTA banner, closing on a dense dark-violet mega-footer. The recurring motif is white headline + violet rounded UI screenshot pairs against an editorial purple/lime system.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/front.
Decoded design system
Front's decoded design system: background #FFFFFF, text #1C1E20, accent #300C41, link #8034BF, primary #0D1D39; type scale h1 62px / h2 52px / body 16px; 8px spacing base; 12px base radius. The single interactive/action color is #300C41 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FFFFFF |
| surface | #F1F1F1 |
| border | #DCDDDD |
| text | #1C1E20 |
| text_muted | #727374 |
| primary | #0D1D39 |
| accent | #300C41 |
| link | #8034BF |
| secondary | #DEE948 |
| button_bg | #300C41 |
| button_text | #FFFFFF |
Using these colors
- Action color
#300C41— the single interactive color; only on things you click or must notice, never large fills. accent,button_bgare all#300C41— one role, not several (the action color).- accent
#300C41— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - primary
#0D1D39— a brand color — but the call-to-action uses #300C41, not this. - link
#8034BF— inline text links and link-styled controls. - secondary
#DEE948— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: Suisse Intl
- Body: Suisse Intl
- h1: 62px
- h2: 52px
- body: 16px
Spacing
- base unit: 8px
- scale: 8px, 10px, 12px, 15px, 16px, 24px, 32px, 48px, 64px, 80px
Radii
- base: 12px
- button: 64px
Shadow
rgb(175, 150, 246) 0px 0px 0px 1px inset
Shadows (elevation)
- card:
rgba(0, 0, 0, 0.2) 0px 0px 18px 0px
Motion
Micro-interactions run at 400ms (dominant) with cubic-bezier(0.16, 1, 0.3, 1).
- durations: 400ms · 200ms · 300ms
- easings:
cubic-bezier(0.16, 1, 0.3, 1)·cubic-bezier(0.455, 0.03, 0.515, 0.955) - animated properties: opacity, transform, color, background-color
Button states (measured)
- primary hover: background
#E2DCF6· color#300C41 - primary focus: background
#FFFFFF· color#300C41· outline1px solid rgb(255, 255, 255)
Layout (measured)
- container max-width:
1300px - nav: 80px
- common grid: 12 columns
Motion choreography (measured)
Load order: div.swiper-button-prev×2 → div.swiper-button-prev → div.swiper-button-prev → div.swiper-button-prev → div.swiper-button-prev → iframe.qlfd-not-mobile
Responsive (measured)
- breakpoints: 400px · 500px · 590px · 600px · 800px · 896px
- mobile (390px): hero 48px · nav hamburger
Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →
Screens
- Front AI customer operations landing page with dark-violet product-UI hero and lime accents
- Front pricing page with three-tier cards, dual feature-comparison tables, and dark Front AI band
Sections (21)
- Hero — Dark-violet hero with floating shared-inbox product mockup
- Hero — Compact hero over three-tier pricing cards
- Logo Wall — Trusted-by logo strip on violet
- Logo Wall — Trusted-by customer logo row
- Feature — Three-column problem statement with icons
- Comparison — Condensed 'Key Features' green-check matrix
- Feature — Stacked headline + violet product-card feature rows
- Feature — Dark violet 'Power up with Front AI' band
- Stats / Metrics — Categories-won bar chart proof block
- Feature — 'More ways to extend the power of Front' add-ons
- Gallery / Showcase — Industry use-case photo grid (3x2)
- Steps / How-it-works — 'Services to help you scale' onboarding list
- Testimonial / Social Proof — Customer testimonial cards on violet
- Comparison — Full 'Compare plans' collapsible feature matrix
- Integrations — Dark integrations logo grid
- Stats / Metrics — Purple four-up results stats strip
- CTA / Sign-up — Lime CTA banner with photo
- FAQ — Frequently asked questions accordion
- Gallery / Showcase — Resource / blog cards row
- Gallery / Showcase — 'Discover best practices' resource cards
- Footer — Dense dark-violet mega-footer