Rippling — design system & UI screens

Productivity · 1 screen · 11 sections · rippling.com

A bold deep-purple hero pairs an oversized serif-ish headline "AI that knows your company, and acts like it" with a single email-capture input and a yellow "Create free account" pill, beside a floating product-screenshot collage with an amber notification card. The signature treatment is the saturated violet-to-black gradient carried from the hero through a dark sub-banner, then dropped into a warm off-white body where the product offering is laid out as a 6-tile icon grid (HR, IT, Finance, Payroll, Custom apps, AI). Lower sections alternate cream feature blocks, an embedded dark video player, a magenta full-bleed testimonial band, an awards/badge row, and a returning purple demo-CTA before the dense dark mega-footer.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/rippling.

Decoded design system

Rippling's decoded design system: background #FFFFFF, text #000000, accent #FFA81D, link #FDB71C, primary #EAB8F2; type scale h1 48px / h2 42px / body 15px; 8px spacing base; 4px base radius. The single interactive/action color is #FFA81D — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#FFFFFF`
surface	`#EFEFEF`
border	`#D8D8D8`
text	`#000000`
text_muted	`#606060`
primary	`#EAB8F2`
accent	`#FFA81D`
link	`#FDB71C`
secondary	`#F9EAFB`
button_bg	`#FFA81D`
button_text	`#000000`

Using these colors

Action color #FFA81D — the single interactive color; only on things you click or must notice, never large fills.
accent, button_bg are all #FFA81D — one role, not several (the action color).
accent #FFA81D — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
primary #EAB8F2 — a brand color — but the call-to-action uses #FFA81D, not this.
link #FDB71C — fails contrast on the background (~1.8:1) — this is a dark UI color, NOT a readable link; use the text or action color for links (verify against the reference).
secondary #F9EAFB — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

h1: 48px
h2: 42px
body: 15px

Spacing

base unit: 8px
scale: 2px, 4px, 8px, 12px, 16px, 20px, 24px, 32px, 48px, 64px

Radii

base: 4px
button: 4px

Shadows (elevation)

subtle: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(40, 22, 29, 0.08) 2px 8px 12px 0px
overlay: rgba(27, 16, 20, 0.6) 0px 96px 160px 48px

Motion

Micro-interactions run at 500ms (dominant) with cubic-bezier(0.4, 0, 0.2, 1).

durations: 500ms · 150ms · 300ms
easings: cubic-bezier(0.4, 0, 0.2, 1) · linear
animated properties: background-color, transform, color, border-color

Native design tokens

Token	Value
`--Content-Label---label-lvl-0-inactive`	`rgba(255, 255, 255, 0.70)`
`--Content-Label---label-lvl-1-inactive`	`rgba(0, 0, 0, 0.70)`
`--Content-Label---label-lvl-0-active`	`#000`
`--Surface---surface-lvl-0`	`#FFF`
`--Surface---surface-lvl-1`	`#F2EEEB`
`--Surface---surface-lvl-1-hover`	`#E1D8D2`
`--Surface---surface-lvl-0-hover`	`#E1D8D2`
`--Border---border-lvl-0`	`#E1D8D2`
`--cta-button-solid-surface-lvl-0`	`#FFA81D`
`--cta-button-solid-surface-hover-lvl-0`	`#F59701`

…and 10 more measured on the page.

Button states (measured)

primary hover: background #F59701
primary focus: background #F59701 · outline 2px solid rgba(255, 255, 255, 0.5)

Layout (measured)

nav: 80px fixed
common grid: 2 columns

Motion choreography (measured)

Load order: span.opt-line-draw → rect.will-change-transform → span.opt-line-draw → button.box-content → button.box-content

Responsive (measured)

breakpoints: 428px · 768px · 960px · 1024px · 1099px · 1200px
mobile (390px): hero 36px · nav hamburger

Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →

Screens

Rippling workforce-OS landing page with purple AI hero and product-suite grid