Rows — design system & UI screens

Productivity · 1 screen · 9 sections · https://rows.com/

Light spreadsheet landing with a purple two-line headline; a live campaign-analysis sheet with a bar chart and an AI Analyst side panel, under a 'Rows joined Superhuman' banner and a Continue-with-Coda CTA.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/rows.

Decoded design system

Rows's decoded design system: background #FBF9F0, text #0A0A0B, accent #FFC800, link #3A032D, primary #FFC800; type scale h1 64px / h2 18px / body 17px; 4px spacing base; 5px base radius. The single interactive/action color is #FFC800 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#FBF9F0`
surface	`#ECEAE2`
border	`#D6D5CD`
text	`#0A0A0B`
text_muted	`#656462`
primary	`#FFC800`
accent	`#FFC800`
link	`#3A032D`
secondary	`#FFFAE5`
button_bg	`#FFC800`
button_text	`#3A032D`

Using these colors

Action color #FFC800 — the single interactive color; only on things you click or must notice, never large fills.
primary, accent, button_bg are all #FFC800 — one role, not several (the action color).
accent #FFC800 — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
link #3A032D — inline text links and link-styled controls.
secondary #FFFAE5 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

Heading: GT Flexa
Body: Output Sans
h1: 64px
h2: 18px
body: 17px

Spacing

base unit: 4px
scale: 3px, 8px, 10px, 12px, 13px, 16px, 20px, 21px, 24px, 32px

Radii

base: 5px
button: 2px

Shadows (elevation)

subtle: rgba(0, 0, 0, 0.06) 0px 0px 4px 0px
card: rgba(0, 0, 0, 0.08) 0px 1px 6px 0px
overlay: rgba(58, 3, 45, 0.04) 0px 10px 20px 0px, rgba(58, 3, 45, 0.04) 0px 2px 6px 0px, rgba(58, 3, 45, 0.04) 0px 0px 1px 0px

Motion

Micro-interactions run at 300ms (dominant) with ease-in-out.

durations: 300ms · 200ms
easings: ease-in-out · ease
animated properties: color, opacity, background-color, background

Button states (measured)

primary focus: outline 1px solid rgb(58, 3, 45)

Layout (measured)

container max-width: 1224px
nav: 111px relative
common grid: 2 columns

Motion choreography (measured)

Load order: header._21hkX → div._2Uuld → h2._1vHOU → h2.NkDFg → header._1Ukgm → h3._2kMPo×3

Stagger: div ×8 — 100ms apart.

Responsive (measured)

breakpoints: 375px · 480px · 768px · 1024px · 1200px · 1280px
mobile (390px): hero 40px · nav hamburger

Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →

Screens

Rows - Your New AI Data Analyst