Aesop — design system & UI screens

E-commerce · 1 screen · 7 sections · aesop.com

A restrained, editorial luxury-cosmetics homepage anchored by a dark, cinematic full-bleed hero: a single amber-bottle product trio nested in deep-green foliage with a thin serif headline "The perennial appeal of Geranium Leaf" and an outlined ghost CTA. Below, the whole page runs on a warm bone/cream paper background with centered fine serif section titles and generous whitespace; the signature move is the editorial restraint — product imagery on plain cream tiles, a horizontal "Compare our fragrances" table with olfactory-attribute pill rows, and a literary closing pull-quote before a near-black footer. Several content images render as gray placeholder boxes in this capture.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/aesop.

Decoded design system

Aesop's decoded design system: background #FFFEF2, text #333333, accent #FFD2D2, link #FFD2D2, primary #CA432F; type scale h1 36px / h2 30px / body 14px; 4px spacing base; 0px base radius. The single interactive/action color is #333333 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#FFFEF2`
surface	`#F2F1E6`
border	`#E0DFD5`
text	`#333333`
text_muted	`#80807B`
primary	`#CA432F`
accent	`#FFD2D2`
link	`#FFD2D2`
secondary	`#FFFDE3`
button_bg	`#333333`
button_text	`#FFFEF2`

Using these colors

Action color #333333 — the single interactive color; only on things you click or must notice, never large fills.
accent, link are all #FFD2D2 — one role, not several (the action color).
accent #FFD2D2 — accent for emphasis — keep it rare on the page.
primary #CA432F — a brand color — but the call-to-action uses #333333, not this.
secondary #FFFDE3 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

Heading: Suisse Intl
Body: Suisse Intl
h1: 36px
h2: 30px
body: 14px

Spacing

base unit: 4px
scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px

Radii

base: 0px
button: 0px

Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →

Screens

Aesop editorial e-commerce home with cinematic botanical hero and product discovery grids