Allbirds — design system & UI screens

E-commerce · 1 screen · 6 sections · https://www.allbirds.com/

Full-bleed dual lifestyle photography (street style plus a shoe macro on stone) with a natural-materials tagline, Shop Men / Shop Women pills and a DASHER vertical marquee.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/allbirds.

Decoded design system

Allbirds's decoded design system: background #ECE9E2, text #212121, accent #FFFFFF, link #9C0F0F, primary #E0DACF; type scale h1 24px / h2 12px / body 12px; 4px spacing base; 0px base radius. The single interactive/action color is #FFFFFF — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#ECE9E2`
surface	`#DFDDD6`
border	`#CDCBC5`
text	`#212121`
text_muted	`#6E6D6A`
primary	`#E0DACF`
accent	`#FFFFFF`
link	`#9C0F0F`
secondary	`#1990C6`
button_bg	`#FFFFFF`
button_text	`#212121`

Using these colors

Action color #FFFFFF — the single interactive color; only on things you click or must notice, never large fills.
accent, button_bg are all #FFFFFF — one role, not several (the action color).
accent #FFFFFF — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
primary #E0DACF — a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #FFFFFF).
link #9C0F0F — inline text links and link-styled controls.
secondary #1990C6 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

Heading: Geograph
Body: Geograph
Mono: Akkurat Mono
h1: 24px
h2: 12px
body: 12px

Spacing

base unit: 4px
scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px

Radii

base: 0px
button: 9999px

Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →