Clay — design system & UI screens
Playful 3D-isometric garden-and-machine illustration hero (grassy green) for the GTM data platform; 'Trusted by 500,000+ GTM teams' over a monochrome logo wall (Figma, Vanta, Perplexity, Notion).
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/clay.
Decoded design system
Clay's decoded design system: background #FFFFFF, text #000000, accent #CBD810, link #CBD810, primary #395AFA; type scale h1 88px / h2 72px / body 14px; 4px spacing base; 12px base radius. The single interactive/action color is #395AFA — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FFFFFF |
| surface | #EFEFEF |
| border | #D8D8D8 |
| text | #000000 |
| text_muted | #606060 |
| primary | #395AFA |
| accent | #CBD810 |
| link | #CBD810 |
| secondary | #B53D0A |
| button_bg | #395AFA |
| button_text | #FFFFFF |
Using these colors
- Action color
#395AFA— the single interactive color; only on things you click or must notice, never large fills. primary,button_bgare all#395AFA— one role, not several (the action color).accent,linkare all#CBD810— one role, not several (the action color).- accent
#CBD810— accent for emphasis — keep it rare on the page. - secondary
#B53D0A— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: Roobert
- Body: Roobert
- h1: 88px
- h2: 72px
- body: 14px
Spacing
- base unit: 4px
- scale: 2px, 4px, 5px, 6px, 8px, 10px, 12px, 16px, 20px, 24px
Radii
- base: 12px
- button: 12px
Shadows (elevation)
- card:
rgb(255, 255, 255) 0px 20px 64px 24px - overlay:
rgb(255, 255, 255) 0px 24px 64px 24px
Motion
Micro-interactions run at 300ms (dominant) with cubic-bezier(0.075, 0.82, 0.165, 1).
- durations: 300ms · 400ms · 150ms
- easings:
cubic-bezier(0.075, 0.82, 0.165, 1)·cubic-bezier(0.165, 0.84, 0.44, 1) - animated properties: background-color, transform, opacity, color
Native design tokens
| Token | Value |
|---|---|
--loam---web-library_swatches---neutrals--black | #000 |
--loam---web-library_swatches---neutrals--white | #fefdfb |
--loam---web-library---colors--primary-action | #000 |
--loam---web-library---colors--text | #000 |
--loam---web-library_swatches---blueberry--400 | #3859f9 |
--loam---web-library_swatches---lemon--300 | #fcbe11 |
--loam---web-library_swatches---dragonfruit--400 | #cc089e |
--loam---web-library---colors--background | #fefdfb |
--loam---web-library_swatches---lime--300 | #cbd810 |
--loam---web-library_terra-swatches---lime--lime-200 | #eef773 |
…and 23 more measured on the page.
Button states (measured)
- primary hover: background
#282C35 - primary focus: outline
2px dashed rgb(0, 0, 0)
Layout (measured)
- container max-width:
1280px - nav: 59px
- common grid: 2 columns
Motion choreography (measured)
Load order: div.video-bg_poster×7 → div.video-player_btn
Responsive (measured)
- breakpoints: 479px · 640px · 768px · 991px · 1024px · 1536px
- mobile (390px): hero 42px · nav inline
Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →
Screens
Sections (13)
- Hero — Build systems to grow revenue
- Logo Wall — Trusted by 500,000+ GTM teams
- Gallery / Showcase — GTM engineers build on Clay
- Feature — What do you want to build?
- Feature — Get data from the complete marketplace
- Feature — Create agents who mimic your best reps
- Feature — Orchestrate workflows across tools
- Feature — Launch new plays fast
- Feature — Build systems that make reps productive
- Testimonial / Social Proof — Hear from teams that grow with Clay
- Gallery / Showcase — Learn more about GTM engineering
- CTA / Sign-up — Turn your growth ideas into reality today
- Footer — Footer