Glossier — design system & UI screens

E-commerce · 1 screen · 8 sections · glossier.com

Glossier's landing opens with a dark full-bleed Boy Brow mascara hero (rows of black product tubes against a charcoal field) interrupted by a centered white email-capture modal ("Some light beach reading") with a beach photo and pink "you smell like vacation" script. Below, the signature element is a flush five-tile category mosaic (Makeup / Fragrance / Skincare / Body / Merch) of soft editorial lifestyle photography with no gutters, followed by a clean light-gray best-seller product carousel and a pale-pink mega-footer carrying a complete alphabetized product index plus a hand-drawn smiley and waving-hand doodle.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/glossier.

Decoded design system

Glossier's decoded design system: background #FFFFFF, text #000000, accent #C8102E, link #C8102E, primary #0600FF; type scale h1 16px / h2 20px / body 14px; 4px spacing base; 0px base radius. The single interactive/action color is #FFFFFF — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#FFFFFF`
surface	`#EFEFEF`
border	`#D8D8D8`
text	`#000000`
text_muted	`#606060`
primary	`#0600FF`
accent	`#C8102E`
link	`#C8102E`
secondary	`#E3785E`
button_bg	`#FFFFFF`
button_text	`#000000`

Using these colors

Action color #FFFFFF — the single interactive color; only on things you click or must notice, never large fills.
accent, link are all #C8102E — one role, not several (the action color).
accent #C8102E — accent for emphasis — keep it rare on the page.
primary #0600FF — a brand color — but the call-to-action uses #FFFFFF, not this.
secondary #E3785E — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

Heading: Gill Sans
Body: Apercu
Mono: Apercu Mono
h1: 16px
h2: 20px
body: 14px

Spacing

base unit: 4px
scale: 4px, 5px, 6px, 7px, 8px, 10px, 12px, 14px, 15px, 16px

Radii

base: 0px
button: 0px

Motion

Micro-interactions run at 400ms (dominant) with ease-in-out.

durations: 400ms · 1500ms · 500ms
easings: ease-in-out · linear
animated properties: font-size, opacity, padding, margin

Native design tokens

Token	Value
`--kl-reviews-color-light-gray`	`#e9e9eb`
`--rc-color`	`#040404`
`--rc-active-bg`	`#efefef`
`--rc-active-color`	`#000000`
`--header-height`	`2.5rem`
`--promo-bar-height`	`31.984375px`

Button states (measured)

primary hover: background #E2E2E2
primary focus: outline 3px auto rgb(0, 0, 0)

Layout (measured)

container max-width: 730px
nav: 40px fixed

Motion choreography (measured)

Load order: label.swatch×80 → button.modal__close×5 → div.promo-bar__carousel-slid×5 → div.promo-bar__carousel-slid×117 → header.header → nav.nav

Scroll reveal: 21 elements rest at opacity 0, animate in over 0.5s ease-in-out.

Overlay recipe (measured)

dialog panel: rgba(0, 0, 0, 0.6) · radius 0px · enter 350ms linear

Input (measured)

height 46px · radius 0px · focus ring 2px auto rgb(255, 255, 255)

Responsive (measured)

breakpoints: 425px · 550px · 600px · 640px · 700px · 768px
mobile (390px): nav hamburger

Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →

Screens

Glossier beauty e-commerce landing with editorial category grid and email-capture modal