Gumroad — design system & UI screens
Playful light hero with floating pink coin logos and a marketplace search; sell anything online.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/gumroad.
Decoded design system
Gumroad's decoded design system: background #F4F4F0, text #000000, accent #FF90E8, link #00457C, primary #FF90E8; type scale h1 96px / h2 48px / body 16px; 8px spacing base; 6px base radius. The single interactive/action color is #FF90E8 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #F4F4F0 |
| surface | #E5E5E1 |
| border | #CFCFCC |
| text | #000000 |
| text_muted | #5C5C5B |
| primary | #FF90E8 |
| accent | #FF90E8 |
| link | #00457C |
| secondary | #625BF6 |
| button_bg | #FF90E8 |
| button_text | #000000 |
Using these colors
- Action color
#FF90E8— the single interactive color; only on things you click or must notice, never large fills. primary,accent,button_bgare all#FF90E8— one role, not several (the action color).- accent
#FF90E8— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - link
#00457C— inline text links and link-styled controls. - secondary
#625BF6— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: ABC Favorit
- Body: Arial
- h1: 96px
- h2: 48px
- body: 16px
Spacing
- base unit: 8px
- scale: 4px, 6px, 8px, 12px, 16px, 24px, 32px, 40px, 48px, 58px
Radii
- base: 6px
- button: 4px
Motion
Micro-interactions run at 150ms (dominant) with cubic-bezier(0.4, 0, 0.2, 1).
- durations: 150ms · 200ms · 100ms
- easings:
cubic-bezier(0.4, 0, 0.2, 1)·linear - animated properties: transform, translate, scale, rotate
Native design tokens
| Token | Value |
|---|---|
--color-purple-200 | oklch(90.2% .063 306.703) |
--color-orange-200 | oklch(90.1% .076 70.697) |
--pink | #ff90e8 |
--color-red-900 | oklch(39.6% .141 25.723) |
--color-orange-800 | oklch(47% .157 37.304) |
--active-bg | rgb(255 255 255) |
--color-yellow-800 | oklch(47.6% .114 61.907) |
--color-purple-800 | oklch(43.8% .218 303.724) |
--red | #dc341e |
--color-orange-900 | oklch(40.8% .123 38.172) |
…and 110 more measured on the page.
Button states (measured)
- primary focus: outline
1px auto rgb(16, 16, 16)
Layout (measured)
- container max-width:
768px - nav: 776px
- common grid: 2 columns
Motion choreography (measured)
Load order: div.absolute → div.flex×3
Input (measured)
height 64px · radius 4px · focus ring rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(255, 144, 232) 0px 0px 0px 2px, rgba(0, 0, 0, 0) 0px 0px 0px 0px
Themes
dark counterpart: background #242423, text #DDDDDD.
Responsive (measured)
- breakpoints: 640px · 768px · 1024px · 1280px · 1536px
- mobile (390px): hero 60px · nav inline
Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →