Gymshark — design system & UI screens

E-commerce · 1 screen · 9 sections · gymshark.com

A high-contrast sale storefront led by a magenta-to-purple gradient promo banner ("EXTRA 20% OFF") above a split-screen dual hero where a woman ("UP TO 50% OFF EVERYTHING / Shop women's") and a man (Shop men's) occupy mirrored gym-lit panels with stark white condensed-bold uppercase type. The signature element is the relentless editorial product-grid system: black-and-white catalog photography in four-up rows under all-caps section headers (WOMEN'S SALE, MEN'S SALE, TOP 10 IN SALE) with magenta "SALE / 20% OFF" corner badges, punctuated by pill toggles (WOMEN/MEN, GUIDES/TRENDING/TRAINING/APPS) and a dark "GYMSHARK X BRATZ" co-branded campaign band.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/gymshark.

Decoded design system

Gymshark's decoded design system: background #FFFFFF, text #000000, accent #8C217A, link #007DB5, primary #8C217A; type scale h1 32px / h2 25px / body 14px; 4px spacing base; 5px base radius. The single interactive/action color is #8C217A — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#FFFFFF`
surface	`#EFEFEF`
border	`#D8D8D8`
text	`#000000`
text_muted	`#606060`
primary	`#8C217A`
accent	`#8C217A`
link	`#007DB5`
secondary	`#C69735`
button_bg	`#8C217A`
button_text	`#FFFFFF`

Using these colors

Action color #8C217A — the single interactive color; only on things you click or must notice, never large fills.
primary, accent, button_bg are all #8C217A — one role, not several (the action color).
accent #8C217A — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
link #007DB5 — inline text links and link-styled controls.
secondary #C69735 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

Heading: Montserrat
Body: Roboto
h1: 32px
h2: 25px
body: 14px

Spacing

base unit: 4px
scale: 4px, 5px, 6px, 8px, 10px, 12px, 15px, 16px, 24px, 32px

Radii

base: 5px
button: 0px

Shadows (elevation)

card: rgba(0, 0, 0, 0.2) 0px 0px 18px 0px

Motion

Micro-interactions run at 125ms (dominant) with ease.

durations: 125ms · 200ms · 150ms
easings: ease · ease-in-out
animated properties: color, transform, opacity, background-color

Native design tokens

Token	Value
`--system-light-color-blue-c`	`#00bfff`
`--system-dark-color-white`	`#ebebf0`
`--collection-color-blue`	`#466094`
`--collection-color-green`	`#377d47`
`--collection-color-grey`	`#808080`
`--collection-color-orange`	`#e3723b`
`--collection-color-purple`	`#83499a`
`--collection-color-brown`	`#6d441b`
`--collection-color-plain`	`#989898`
`--collection-color-filter-button`	`rgba(229,229,234,0.3)`

…and 110 more measured on the page.

Button states (measured)

primary hover: background #6E6E6E
primary focus: outline 1px solid rgb(0, 125, 181)

Layout (measured)

container max-width: 650px
nav: 76px

Motion choreography (measured)

Load order: span.navigation_desktop-menu-×6 → span×2 → div.onetrust-pc-dark-filter

Scroll reveal: 10 elements rest at opacity 0, animate in over 1000ms.

Responsive (measured)

breakpoints: 426px · 500px · 768px · 896px · 1024px · 1200px
mobile (390px): hero 25px · nav inline

Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →

Screens

Gymshark sale-driven storefront with split dual-gender hero and category sale grids