Ideogram — design system & UI screens

AI · 1 screen · 9 sections · ideogram.ai

Warm off-cream canvas with an oversized Times-style serif headline ("Open image model at the forefront of design.") sets an editorial, print-magazine tone; the signature hero is a split announcement card — black left panel for "Introducing model 4.0" against a halftone vintage "BUBBLER Root & Rind Cola" label artwork demonstrating the model's text-rendering. The page alternates light editorial bands with full-bleed dark bento sections (a flower-crowned half-blue-face portrait, a build-surface card grid) and a filterable image showcase, then closes on a grainy hot-pink-to-blue gradient bird and a giant gradient "Ideogram" wordmark that bleeds off the bottom.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/ideogram.

Decoded design system

Ideogram's decoded design system: background #FFF9F4, text #232425, accent #BD9FFF, link #BD9FFF, primary #BD9FFF; type scale h1 74px / h2 44px / body 16px; 4px spacing base; 8px base radius. The single interactive/action color is #BD9FFF — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#FFF9F4`
surface	`#F1ECE7`
border	`#DED9D4`
text	`#232425`
text_muted	`#767473`
primary	`#BD9FFF`
accent	`#BD9FFF`
link	`#BD9FFF`
secondary	`#EADCF8`
button_bg	`#BD9FFF`
button_text	`#232425`

Using these colors

Action color #BD9FFF — the single interactive color; only on things you click or must notice, never large fills.
primary, accent, link, button_bg are all #BD9FFF — one role, not several (the action color).
accent #BD9FFF — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
secondary #EADCF8 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

Heading: Exposure
Body: Geist
h1: 74px
h2: 44px
body: 16px

Spacing

base unit: 4px
scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px

Radii

base: 8px
button: 999px

Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →

Screens

Editorial serif AI image-model landing with vintage-poster hero and gradient-bird CTA