Instacart Mobile — design system & UI screens

Consumer · 4 screens · instacart.com

Food and grocery delivery service for ordering fresh produce, pantry staples, and restaurant meals to your address. The screen features a location selector at top, search bar, five category icons (Grocery, Restaurants, Alcohol, Express, Shop), a full-width promotional banner with a call-to-action, and a grid of product cards showing current deals with add-to-cart buttons.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/instacart-mobile.

Decoded design system

Instacart Mobile's decoded design system: background #FFFFFF, text #010D09, accent #003E29, link #003E29, primary #003E29; type scale h1 34px / h2 22px / body 17px; 8px spacing base; 12px base radius. The single interactive/action color is #003E29 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#FFFFFF`
surface	`#EFF0F0`
border	`#D8DADA`
text	`#010D09`
text_muted	`#616866`
primary	`#003E29`
accent	`#003E29`
link	`#003E29`
button_bg	`#003E29`
button_text	`#FFFFFF`

Using these colors

Action color #003E29 — the single interactive color; only on things you click or must notice, never large fills.
primary, accent, link, button_bg are all #003E29 — one role, not several (the action color).
accent #003E29 — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.

Typography

h1: 34px
h2: 22px
body: 17px

Spacing

base unit: 8px
scale: 2px, 4px, 6px, 7px, 8px, 10px, 12px, 13px, 16px, 20px

Radii

base: 12px
button: 12px

Shadows (elevation)

card: rgba(0, 0, 0, 0.16) 0px 0px 16px 0px

Motion

Micro-interactions run at 100ms (dominant) with ease-in-out.

durations: 100ms · 200ms
easings: ease-in-out · ease
animated properties: background-color, transform

Native design tokens

Token	Value
`--ids-color-brand-primary-extra-light`	`#F6FDF6`
`--ids-color-brand-primary-light`	`#E9FBE9`
`--ids-color-brand-primary-regular`	`#108910`
`--ids-color-brand-primary-dark`	`#0D720D`
`--ids-color-brand-primary-extra-dark`	`#0A610A`
`--ids-color-brand-secondary-light`	`#EDF7F4`
`--ids-color-brand-secondary-regular`	`#003D29`
`--ids-color-brand-secondary-dark`	`#003121`
`--ids-color-brand-secondary-extra-dark`	`#001810`
`--ids-color-brand-tertiary-light`	`#F7F5F0`

…and 38 more measured on the page.

Button states (measured)

primary hover: background #007200

Layout (measured)

container max-width: 1152px
nav: 80px sticky
common grid: 2 columns

Motion choreography (measured)

Load order: span.e-eei87o×27 → svg.e-1lebrdq → svg.e-11fyubl → svg.e-1ew32d3 → svg.e-10vct1d

Overlay recipe (measured)

dialog panel: #FFFFFF · radius 12px

Input (measured)

height 56px · radius 28px

Responsive (measured)

breakpoints: 768px · 1023px · 1280px
mobile (390px): hero 24px · nav hamburger

Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →