Jones Road — design system & UI screens

E-commerce · 1 screen · 9 sections · https://www.jonesroadbeauty.com/

Clean light beauty-DTC hero; Miracle Balm palette and mascara product shots over a Shop-by-Category rail with a gift-with-purchase seal.

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This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/jones-road.

Decoded design system

Jones Road's decoded design system: background #FFFFFF, text #000000, accent #FF2E92, link #FF2E92, primary #007AFF; type scale h1 32px / h2 17px / body 15px; 4px spacing base; 3px base radius. The single interactive/action color is #000000 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#FFFFFF`
surface	`#EFEFEF`
border	`#D8D8D8`
text	`#000000`
text_muted	`#606060`
primary	`#007AFF`
accent	`#FF2E92`
link	`#FF2E92`
secondary	`#111827`
button_bg	`#000000`
button_text	`#FFFFFF`

Using these colors

Action color #000000 — the single interactive color; only on things you click or must notice, never large fills.
accent, link are all #FF2E92 — one role, not several (the action color).
accent #FF2E92 — accent for emphasis — keep it rare on the page.
primary #007AFF — a brand color — but the call-to-action uses #000000, not this.
secondary #111827 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

Heading: RingsideWideWeb
Body: Helvetica
Mono: BaseMonoWideWeb
h1: 32px
h2: 17px
body: 15px

Spacing

base unit: 4px
scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px

Radii

base: 3px
button: 2px

Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →