Liquid Death — design system & UI screens
Bold purple energy-drink hero; a heavy 'WE MADE A BETTER-FOR-YOU ENERGY DRINK' headline beside pink and blue tallboy cans, a Shop now button and a black-metal 'MURDER YOUR THIRST' band below. Irreverent DTC branding.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/liquid-death.
Decoded design system
Liquid Death's decoded design system: background #FFFFFF, text #000000, accent #3860BE, link #3860BE, primary #2563EB; type scale h1 16px / h2 60px / body 16px; 4px spacing base; 3px base radius. The single interactive/action color is #3860BE — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FFFFFF |
| surface | #EFEFEF |
| border | #D8D8D8 |
| text | #000000 |
| text_muted | #606060 |
| primary | #2563EB |
| accent | #3860BE |
| link | #3860BE |
| secondary | #CBA14F |
| button_bg | transparent |
| button_text | #FFFFFF |
Using these colors
- Action color
#3860BE— the single interactive color; only on things you click or must notice, never large fills. accent,linkare all#3860BE— one role, not several (the action color).- accent
#3860BE— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - primary
#2563EB— a brand color — but the call-to-action uses #3860BE, not this. - secondary
#CBA14F— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: Acumin Pro
- Body: Roboto
- h1: 16px
- h2: 60px
- body: 16px
Spacing
- base unit: 4px
- scale: 6px, 8px, 9px, 10px, 12px, 13px, 16px, 20px, 24px, 32px
Radii
- base: 3px
- button: 0px
Shadows (elevation)
- card:
rgba(0, 0, 0, 0.15) 0px 4px 12px 0px
Motion
Micro-interactions run at 500ms (dominant) with ease.
- durations: 500ms · 200ms · 250ms
- easings:
ease·cubic-bezier(0.4, 0, 0.2, 1) - animated properties: color, background-color, opacity, border-color
Native design tokens
| Token | Value |
|---|---|
--kl-reviews-color-light-gray | #e9e9eb |
--rb-smart-search-quick-view-product-title-color | #232323 |
--rb-smart-search-results-reviews-background-color | #E5E5E5 |
--rb-smart-search-results-product-title-color | #232323 |
--rb-widget-input-border-focus-color | #ffffff |
--rb-smart-search-results-pagination-button-text-color | #000000 |
--rb-smart-search-results-product-price-sale-color | #39a25f |
--rb-smart-search-quick-view-button-background-color | #ffffff |
--rb-smart-search-results-product-price-compare-at-color | #757575 |
--rb-widget-option-selected-color | #ffffff |
…and 25 more measured on the page.
Button states (measured)
- primary focus: outline
2px auto rgb(0, 0, 0)
Layout (measured)
- container max-width:
1310px - nav: 64px relative
- common grid: 2 columns
Motion choreography (measured)
Load order: div.rebuy-skeleton-text×12 → div.swiper → div.otFlat → div.needsclick → div.needsclick → div.swiper-wrapper
Scroll reveal: 1 elements rest at opacity 0, animate in over 350ms.
Overlay recipe (measured)
dialog panel: rgba(20, 20, 20, 0.6) · radius 0px · enter 350ms linear
Input (measured)
height 42px · radius 0px · focus ring 2px solid rgba(0, 0, 0, 0)
Responsive (measured)
- breakpoints: 400px · 640px · 750px · 768px · 850px · 1024px
- mobile (390px): nav hamburger
Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →