Mem — design system & UI screens
Light hero with a note card, editorial photo and a bold orange arrow motif; AI-organized notes.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/mem.
Decoded design system
Mem's decoded design system: background #FCF8F1, text #100F31, accent #100F31, link #100F31, primary #0000EE; type scale h1 90px / h2 80px / body 18px; 4px spacing base; 0px base radius. The single interactive/action color is #100F31 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FCF8F1 |
| surface | #EDEAE5 |
| border | #D8D5D4 |
| text | #100F31 |
| text_muted | #696779 |
| primary | #0000EE |
| accent | #100F31 |
| link | #100F31 |
| button_bg | rgba(0, 0, 0, 0) |
| button_text | #100F31 |
Using these colors
- Action color
#100F31— the single interactive color; only on things you click or must notice, never large fills. accent,linkare all#100F31— one role, not several (the action color).- accent
#100F31— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - primary
#0000EE— a brand color — but the call-to-action uses #100F31, not this.
Typography
- Heading: Ritual VF Variable
- Body: Ritual VF Variable
- h1: 90px
- h2: 80px
- body: 18px
Spacing
- base unit: 4px
- scale: 2px, 8px, 9px, 10px, 11px, 12px, 16px, 18px, 20px, 24px
Radii
- base: 0px
- button: 9999px
Motion
Micro-interactions run at 160ms (dominant) with ease.
- durations: 160ms · 180ms
- easings:
ease - animated properties: transform, background, color
Native design tokens
| Token | Value |
|---|---|
--color-cream | #fcf8f1 |
--color-cream-deep | #f9f1e4 |
--color-sand | #f1e7d3 |
--color-sand-deep | #e8dcc4 |
--color-white | #fff |
--color-navy | #100f31 |
--color-navy-muted | #707070 |
--color-muted | #707070 |
--color-coral | #ff5c45 |
--color-coral-soft | #ffe8e6 |
…and 39 more measured on the page.
Button states (measured)
- primary focus: outline
1px auto rgb(16, 16, 16)
Layout (measured)
- container max-width:
1310px - nav: 72px sticky
- common grid: 2 columns
Motion choreography (measured)
Scroll reveal: 2 elements rest at translateY(20px).
Responsive (measured)
- mobile (390px): hero 62px · nav hamburger
Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →
Screens
Sections (9)
- Hero — Mem hero
- Feature — Customer Insights note demo
- Feature — Remembering is so yesterday
- Steps / How-it-works — Get things into Mem
- Feature — Use everything you save
- Feature — Answers questions about your notes
- Gallery / Showcase — The Memo blog tips
- Testimonial / Social Proof — A match for great minds
- Footer — Footer