Oatly — design system & UI screens

Consumer · 1 screen · 2 sections · https://www.oatly.com/

Chaotic DIY-zine editorial layout inside a faux browser window; a chunky uppercase manifesto beside hand-lettered 'PEE FOR THE PLANET' and 'Look Book Vol 3' NEWS tiles. Deliberately anti-slick oat-milk branding.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/oatly.

Decoded design system

Oatly's decoded design system: background #FFFFFF, text #000000, accent #98C5D3, link #98C5D3, primary #E43E39; type scale h1 32px / h2 14px / body 16px; 4px spacing base; 6px base radius. The single interactive/action color is #000000 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#FFFFFF`
surface	`#EFEFEF`
border	`#D8D8D8`
text	`#000000`
text_muted	`#606060`
primary	`#E43E39`
accent	`#98C5D3`
link	`#98C5D3`
secondary	`#F8C8D8`
button_bg	`#000000`
button_text	`#FFFFFF`

Using these colors

Action color #000000 — the single interactive color; only on things you click or must notice, never large fills.
accent, link are all #98C5D3 — one role, not several (the action color).
accent #98C5D3 — accent for emphasis — keep it rare on the page.
primary #E43E39 — a brand color — but the call-to-action uses #000000, not this.
secondary #F8C8D8 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

Heading: Margo Pro Bold
Body: Margo Pro Regular
h1: 32px
h2: 14px
body: 16px

Spacing

base unit: 4px
scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px

Radii

base: 6px
button: 9999px

Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →