Paddle — design system & UI screens

Fintech · 1 screen · 9 sections · https://www.paddle.com/

A platform for selling globally and accepting digital payments without complexity across multiple markets. The page uses a clean, spacious layout with a prominent hero section featuring the main value proposition "Sell globally. Without the complexity" in large typography, followed by customer logos (HUBX, MacPaw, Funna) to build credibility. The design combines beige/cream backgrounds with dark charcoal sections, featuring product feature cards, customer success metrics (3X ARR growth, $130M processed), and highlighted CTAs. Notable patterns include prominent dark button styling, feature comparison cards with side-by-side imagery, and a yellow accent banner mid-page for secondary messaging.

Open in Mozaika →

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/paddle.

Decoded design system

Paddle's decoded design system: background #F9F8F7, text #1C1A15, accent #FFD400, link #FFD400, primary #E4E1D1; type scale h1 64px / h2 48px / body 14px; 4px spacing base; 12px base radius. The single interactive/action color is #1C1A15 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#F9F8F7`
surface	`#EBEAE9`
border	`#D7D6D5`
text	`#1C1A15`
text_muted	`#6F6E6A`
primary	`#E4E1D1`
accent	`#FFD400`
link	`#FFD400`
secondary	`#D6CBB6`
button_bg	`#1C1A15`
button_text	`#FCFCFC`

Using these colors

Action color #1C1A15 — the single interactive color; only on things you click or must notice, never large fills.
accent, link are all #FFD400 — one role, not several (the action color).
accent #FFD400 — accent for emphasis — keep it rare on the page.
primary #E4E1D1 — a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #1C1A15).
secondary #D6CBB6 — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

Heading: Helvetica Neue
Body: Inter
Mono: ui-monospace
h1: 64px
h2: 48px
body: 14px

Spacing

base unit: 4px
scale: 4px, 6px, 8px, 10px, 12px, 14px, 16px, 20px, 24px, 32px

Radii

base: 12px
button: 10px

Shadows (elevation)

overlay: rgba(0, 0, 0, 0.15) 0px 8px 48px 0px

Motion

Micro-interactions run at 800ms (dominant) with cubic-bezier(0.246, 0.75, 0.187, 1).

durations: 800ms · 400ms · 200ms
easings: cubic-bezier(0.246, 0.75, 0.187, 1) · ease-out
animated properties: background-color, border-color, color, transform

Native design tokens

Token	Value
`--color-primary-yellow`	`#ffd400`
`--color-primary-black`	`#0e1414`
`--color-primary-white`	`#fcfcfc`
`--color-extended-red-200`	`#FF7D74`
`--color-extended-red-300`	`#f77f6c`
`--color-extended-red-400`	`#FF5329`
`--color-extended-gold-100`	`#FFFFA6`
`--color-extended-gold-400`	`#FFD400`
`--color-extended-gold-500`	`#FFD400`
`--color-extended-gold-700`	`#CC903D`

…and 110 more measured on the page.

Button states (measured)

primary focus: outline 2px solid rgb(58, 105, 197)

Layout (measured)

container max-width: 1250px
nav: 100px sticky
common grid: 14 columns

Motion choreography (measured)

Load order: div.logo-garden_logoGarden__×2 → div.iubenda-cs-default-float → div.iubenda-cs-container

Responsive (measured)

breakpoints: 428px · 480px · 640px · 843px · 992px · 1024px
mobile (390px): hero 56px · nav hamburger

Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →

Screens

Landing Page - Global Payment Platform