Poppi — design system & UI screens
Bold consumer-brand hero built on a full-bleed Spider-Man campaign video still, wrapped in flavor-ticker marquees and colorful limited-edition product-drop cards. Loud, playful DTC energy.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/poppi.
Decoded design system
Poppi's decoded design system: background #FFFFFF, text #0A0A0B, accent #EC008C, link #EC008C, primary #FFF200; type scale h1 16px / h2 16px / body 16px; 8px spacing base; 8px base radius. The single interactive/action color is #FED455 — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FFFFFF |
| surface | #F0F0F0 |
| border | #DADADA |
| text | #0A0A0B |
| text_muted | #676767 |
| primary | #FFF200 |
| accent | #EC008C |
| link | #EC008C |
| secondary | #FF00D0 |
| button_bg | #FED455 |
| button_text | #FE1A88 |
Using these colors
- Action color
#FED455— the single interactive color; only on things you click or must notice, never large fills. accent,linkare all#EC008C— one role, not several (the action color).- accent
#EC008C— accent for emphasis — keep it rare on the page. - primary
#FFF200— a brand color — but the call-to-action uses #FED455, not this. - secondary
#FF00D0— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: ITCAvantGarde
- Body: Source Sans Pro
- h1: 16px
- h2: 16px
- body: 16px
Spacing
- base unit: 8px
- scale: 4px, 5px, 8px, 16px, 20px, 25px, 30px, 32px, 40px, 45px
Radii
- base: 8px
- button: 40px
Shadow
rgb(254, 26, 136) 5px 5px 0px 0px
Shadows (elevation)
- subtle:
rgb(236, 0, 140) 5px 5px 0px 0px - card:
rgb(255, 255, 255) 5px 5px 0px 0px
Motion
Micro-interactions run at 250ms (dominant) with cubic-bezier(0.42, 0, 0.58, 1).
- durations: 250ms · 400ms · 500ms
- easings:
cubic-bezier(0.42, 0, 0.58, 1)·ease - animated properties: background-color, color, box-shadow, opacity
Native design tokens
| Token | Value |
|---|---|
--overlay-bg | #000000 |
--nav-bg | #ffffff |
--color-poppi-pink | #EC008C |
--color-poppi-yellow | #FFF200 |
--color-poppi-blue | #00AEEF |
--color-primary | #EC008C |
--color-secondary | #FFF200 |
--color-secondary-accent | #FCFCFC |
--color-tertiary-main | #909090 |
--color-tertiary-accent | #030303 |
…and 30 more measured on the page.
Button states (measured)
- primary hover: box-shadow
rgb(236, 0, 140) 0px 0px 0px 0px· background#EC008C· color#FFF200 - primary focus: outline
1px auto rgb(16, 16, 16)
Layout (measured)
- nav: 80px fixed
- common grid: 2 columns
Motion choreography (measured)
Load order: div.w-max×2 → button.splide__arrow×2 → div.skeleton×15
Responsive (measured)
- breakpoints: 480px · 500px · 768px · 1000px · 1024px · 1080px
- mobile (390px): nav inline
Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →