Wealthfront — design system & UI screens

Fintech · 1 screen · 10 sections · https://www.wealthfront.com/

Purple hero with a card-and-phone product render and a row of trust stats.

This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/wealthfront.

Decoded design system

Wealthfront's decoded design system: background #F8F7FC, text #18172B, accent #4840BB, link #4840BB, primary #4840BB; type scale h1 62px / h2 59px / body 14px; 8px spacing base; 6px base radius. The single interactive/action color is #4840BB — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.

Color roles

Role	Value
bg	`#F8F7FC`
surface	`#EAE9EF`
border	`#D6D5DC`
text	`#18172B`
text_muted	`#6D6C7A`
primary	`#4840BB`
accent	`#4840BB`
link	`#4840BB`
secondary	`#18172B`
button_bg	`#4840BB`
button_text	`#FFFFFF`

Using these colors

Action color #4840BB — the single interactive color; only on things you click or must notice, never large fills.
primary, accent, link, button_bg are all #4840BB — one role, not several (the action color).
accent #4840BB — THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed.
secondary #18172B — optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.

Typography

Heading: Calibre
Body: Calibre
h1: 62px
h2: 59px
body: 14px

Spacing

base unit: 8px
scale: 5px, 8px, 12px, 16px, 20px, 24px, 32px, 40px, 48px, 64px

Radii

base: 6px
button: 6px

Shadows (elevation)

subtle: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) -6px 8px 0.6px 0px

Motion

Micro-interactions run at 150ms (dominant) with cubic-bezier(0.4, 0, 0.2, 1).

durations: 150ms · 200ms
easings: cubic-bezier(0.4, 0, 0.2, 1) · cubic-bezier(0, 0, 0.2, 1)
animated properties: color, background-color, border-color, text-decoration-color

Native design tokens

Token	Value
`--tk-content-primary`	`#18172b`
`--tk-content-secondary`	`rgba(24,23,43,.63)`
`--tk-content-disabled`	`rgba(24,23,43,.34)`
`--tk-content-divider`	`rgba(24,23,43,.17)`
`--tk-content-shadow`	`rgba(24,23,43,.17)`
`--tk-content-positive`	`#288067`
`--tk-surface`	`#fff`
`--tk-surface-elevated`	`#fff`
`--tk-surface-overlay`	`rgba(26,26,26,.8)`
`--tk-surface-disabled`	`rgba(24,23,43,.17)`

…and 94 more measured on the page.

Button states (measured)

primary hover: box-shadow rgba(0, 0, 0, 0.25) 0px 4px 20px 0px
primary focus: outline 1px auto rgb(16, 16, 16)

Layout (measured)

container max-width: 1310px
nav: 50px
common grid: 2 columns

Motion choreography (measured)

Scroll reveal: 5 elements rest at opacity 0, translateY(24px), animate in over 400ms.

Stagger: div ×3 — 150ms apart.

Responsive (measured)

breakpoints: 384px · 480px · 768px · 860px · 960px · 1140px
mobile (390px): hero 42px · nav inline

Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →

Screens

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