Wealthsimple — design system & UI screens
Warm gradient hero with a floating photo-collage strung along a single hand-drawn thread line, a quiet serif 'More is more' headline and 'Being better than a bank means more of everything.' Minimal, premium fintech.
This is a static, crawlable rendering for search & AI engines. The interactive version — filters, live decode console, copy & export — is at https://mozaika.design/website/wealthsimple.
Decoded design system
Wealthsimple's decoded design system: background #FCFCFC, text #32302F, accent #F5F3EF, link #4B5763, primary #FEF8CA; type scale h1 64px / h2 48px / body 16px; 4px spacing base; 12px base radius. The single interactive/action color is #F5F3EF — used only on interactive or must-notice elements (buttons, links, key highlights), never on large fills.
Color roles
| Role | Value |
|---|---|
| bg | #FCFCFC |
| surface | #EFEFEF |
| border | #DDDDDD |
| text | #32302F |
| text_muted | #7E7D7C |
| primary | #FEF8CA |
| accent | #F5F3EF |
| link | #4B5763 |
| secondary | #737A61 |
| button_bg | #F5F3EF |
| button_text | #32302F |
Using these colors
- Action color
#F5F3EF— the single interactive color; only on things you click or must notice, never large fills. accent,button_bgare all#F5F3EF— one role, not several (the action color).- accent
#F5F3EF— THE accent / action color — interactive & must-notice only (buttons, links, focus, one key highlight); never large fills or backgrounds. Scarcity is what makes it read as designed. - primary
#FEF8CA— a neutral UI color (chips, tags, icon fills, chrome), not the action color (action = #F5F3EF). - link
#4B5763— inline text links and link-styled controls. - secondary
#737A61— optional secondary accent — LOW decode confidence; use rarely (a status color or a single decorative moment) or omit it entirely. Prefer one accent unless the reference clearly shows two.
Typography
- Heading: Tiempos
- Body: The Future
- h1: 64px
- h2: 48px
- body: 16px
Spacing
- base unit: 4px
- scale: 2px, 4px, 6px, 8px, 12px, 16px, 24px, 32px
Radii
- base: 12px
- button: 0px
Full design system, per-section tokens & DESIGN.md / Tailwind / CSS exports →
Pages
Sections (11)
- Hero — More is more hero
- Feature — Product category index
- Feature — Chequing account
- Feature — Credit card cashback
- Feature — Future of money manifesto
- Feature — Active trading
- Feature — Summit portfolio
- Feature — Classic portfolio
- CTA / Sign-up — TLDR newsletter
- Stats / Metrics — Trusted by 4 million
- Footer — Footer